Free Resource · Marketing Budget

How Much Should You Actually Spend On Marketing?

A free 10-minute framework that gives you a real number instead of a guess, plus the exact paid-to-owned split for your stage.

7-8% SBA Baseline For Businesses Under $5M
10 Min Time To Build Your Real Number
$1,500 Minimum Monthly Floor We Recommend
3 Stage-Based Splits Inside The Framework

Why This Matters

There's No Universal Percentage That Works For Every Business

Most marketing advice hands you a percentage of revenue and calls it done. But two businesses spending the exact same percentage can end up in completely different places a year later, depending on where that money actually went.

This framework walks you through your real number in five steps, with a pen in hand, not a guess pulled from an article.

What's Inside

Five Steps. One Real Number.

01

Set Your Baseline

The exact percentage-of-revenue starting point, with room built in to do the math on the page.

02

Adjust For Your Stage

Specific point adjustments for new markets and existing referral flow, not vague guidance.

03

Set A Real Floor

The minimum monthly number that actually funds a working system, not just a percentage on paper.

04

Split The Mix By Stage

Exact paid-to-owned percentages for startup, growth, and mature businesses.

05

Track The Right Metric

The one number to watch monthly that tells you if your mix is actually working.

"A $2,500-a-month budget built a $40,000-a-month agency. The number matters less than where it actually goes." Harrison Smith · Evolution Media Group

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