What Should a Contractor Post on Social Media? 30 Ideas

What should a contractor post on social media?

Post your real work, your knowledge, and your people. The posts that work best for contractors are before and after jobs, short videos explaining common problems, crew introductions, customer stories, and local projects. Aim for three to five posts a week, mostly short videos, and use each job you already did as the raw material.

Most contractors know they should be posting. The problem is staring at a blank screen at 9 p.m. wondering what to say. You do not need to be creative every day. You need a list. Here are 30 ideas, grouped so you can mix them across the week.

What posts show off your work?

1. Before and after photos. The most reliable post a contractor can make. Same angle, same light.

2. A 15 second time-lapse of a job from start to finish.

3. The "what we found" post. Rot under the shingles, a hidden leak, wiring that was never up to code.

4. Material close-ups. Show the quality of what you install and why you chose it.

5. Day one versus final day of a bigger project.

6. The cleanup. Showing a spotless job site builds more trust than you would think.

7. A detail most people never notice, like flashing, drainage, or prep work.

8. Your favorite project of the month, with one sentence about why.

What posts teach and build authority?

1. Repair or replace? Walk through how you decide on a real example.

2. Three signs you need [service]. Short, practical, and shareable.

3. What a fair price looks like, with a realistic range and what drives it.

4. A mistake homeowners make and how to avoid it.

5. Myth versus fact for your trade.

6. Seasonal checklists, like what to check before winter.

7. Answer a question a customer asked this week. If one person asked, hundreds are wondering.

What posts build trust in your team?

1. Meet the crew. One person, one fact, one photo.

2. A day in the life on a job site.

3. Why you started the business. Owners undersell their story.

4. Your tools and truck setup. Contractors and homeowners both love this.

5. Safety and training moments, showing you take the work seriously.

6. Behind the scenes of an estimate, what you look at and why.

7. A milestone, like a work anniversary or a certification.

What posts prove you deliver?

1. A customer review, turned into a simple graphic or read on camera.

2. A short customer interview at the finished job.

3. A problem you fixed that another contractor missed, told respectfully.

4. A warranty or callback story showing how you handle problems.

5. Your numbers, like jobs completed this year or years in business.

What posts connect you to your community?

1. A local project spotlight, naming the town or neighborhood.

2. Supporting local, like a team you sponsor or a supplier you love.

3. Weather and seasonal posts, like what the last storm did to homes in your area and what to check.

How often should a contractor post?

Three to five times a week is a strong, realistic target, with most posts as short videos. Consistency matters more than volume. Posting three times a week for a year beats posting every day for three weeks and then disappearing.

The easiest way to keep up is to capture content during jobs you are already doing. Take before photos, a 10 second walkaround, and an after photo on every job. That alone covers half this list. Our Social Media Guide covers posting schedules, hooks, and turning followers into leads. If you would rather hand it off, our social media service turns your raw clips into posts every week.

How do you get people to stop scrolling?

The first line or first second decides everything. "Most roof leaks start here" works better than "Check out this job we did." Use the free Hook Generator to write openers for any of the 30 ideas above.

Want longer content that feeds your social posts for a month? Read our guide to making YouTube videos for a service business with no time.

Frequently asked questions

Which social media platform is best for contractors?

Facebook and Instagram are the best starting points for most contractors, because homeowners in your area are already there and local groups drive referrals. Add YouTube for longer how-to and cost videos. Pick two platforms and do them well instead of spreading thin.

Should contractors post videos or photos?

Both, with more video. Short videos showing work, problems, and people tend to reach more people, while strong before and after photos still perform well. A mix of about four videos to one photo post is a good starting point.

Does social media actually bring contractors leads?

It can, especially through referrals, local groups, and people who already know your name when they search Google. Social media works best as part of a system, with a website and Google profile ready to capture the attention it creates.

What should a contractor never post?

Avoid posting customer homes or faces without permission, badmouthing competitors, unsafe work practices, and anything political or divisive that has nothing to do with your business. When in doubt, ask whether a future customer would trust you more after seeing it.

What should you do next?

Turn these ideas into posts that stop the scroll. The free Hook Generator writes opening lines for your business so every post starts strong.