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Free tool
Free Viral Hook Generator for Local Businesses
The first two seconds decide whether anyone watches your video or reads your post. Tell us who you help and what they struggle with, and get scroll-stopping opening lines built from 50 proven viral hook formats. Shuffle for more, copy the ones you like, and film today.
A hook is the opening line of a video, reel, or post, the first words or on-screen text a viewer sees. A strong hook calls out the viewer, names a problem they already feel, or challenges something they believe, so they stop scrolling to hear the rest. Weak hooks announce a topic or promise generic value.
Hook generator
What hooks should your business use?
Pick your industry to load a starting example, then make it yours. Every hook updates as you type.
Your hooks
Free hook pack
Want all 50 hooks written for your business?
We will email you every hook format filled in with your answers above, so you have a month of opening lines ready before you film. You will also get Your Next Marketing Move, our free weekly email with one practical play you can finish in under 30 minutes.
What works
What makes a hook stop the scroll?
After writing hooks for our own media network and dozens of local businesses, the pattern is consistent. The best hooks do one of three things in the first eight words.
Name what they are doing wrong
"You're probably picking the cheapest bid without realizing it." The viewer sees themselves in the first line and keeps watching to find out why.
Name what they already feel
"This is the real reason you still don't have a roof that lasts." It speaks to a frustration they carry, not a topic you want to cover.
Say the thing they disagree with
"Everybody gets this wrong about roof replacement costs." A flat, confident claim makes people stop to see if you are right.
Read your first eight words. If they announce a topic ("Today we are talking about roofing costs") or promise generic value ("Here are some great tips"), rewrite them. If they implicate the viewer with a clear, unhedged claim, you have a hook.
Hook styles
Which hook styles should you rotate?
Using the same kind of hook every day trains people to scroll past you. Rotate through these styles across the week.
Opens a gap the viewer needs closed. "Wait until you see what buying cheap really costs."
Names exactly who should watch. "Homeowners in Portland, listen carefully."
Tells them what not to do. "Don't ever sign a roofing contract without this."
Promises a short, specific list. "The 3 reasons your ads aren't working."
Feels like a secret. "This feels illegal to know about roof replacement costs."
Pushes against common advice. "You've been thinking about this wrong the whole time."
Opens with a lesson learned. "I wish someone warned me about this before I started."
Names who they are and what is stuck. "If you're a homeowner still picking the cheapest bid, this is for you."
Using your hooks
How do you turn a hook into a video that performs?
- Put it on screenShow the hook as large, static text in the first second. Many people watch with the sound off, and static text reads faster than animated text.
- Say it in the first 3 secondsNo intro, no logo, no "hey guys." Open with the hook, word for word.
- Deliver what it promisedIf the hook names a mistake, show the fix. A hook that does not pay off trains people to skip you next time.
- End with one clear askAsk them to comment a keyword for a free guide, or to send the video to someone who needs it.
Questions
Hook generator questions
Is the hook generator free?
Yes. Generate, shuffle, and copy as many hooks as you want. If you want all 50 formats filled in and emailed to you, enter your name and email in the hook pack section.
Where do these hook formats come from?
They come from the hook library we use on our own content and our clients' content, including the formats behind a media network that earned 61 million Facebook views in 12 months. Each one is adapted so it works for a local business.
How long should a hook be?
Short enough to read in about two seconds, usually under 12 words. The first eight words do the work, so lead with the claim, not the setup.
Can I use the same hook more than once?
Yes. Strong hook formats can be reused with different topics. Rotate styles so your feed does not feel repetitive, and keep the formats that hold attention.
Do hooks work for Facebook ads too?
Yes. The opening line of an ad does the same job as the opening line of a reel. Test two or three hooks on the same ad and keep the one with the best results.
Can you write hooks and content for my business?
Yes. Our Content Strategy build includes a full hook bank written for your business, and our social media service turns those hooks into posts and videos every week.
Want hooks, content, and posting done for you?
Our Content Strategy build gives you a hook bank, content pillars, and a 90-day calendar written for your business. Our social media service films, edits, and posts it every day.