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Case study: Contractor
How an Established Contractor Went From Booked 2 Weeks Out to 4 Months Out
Incredible work, a one-page template website, and leads from referrals and local Facebook groups. We built the site, fixed the Google profile, published the content, and added ads on top. He ended up #1 for every major keyword in his market, then had us do it again for a second business.
Evolution Media Group rebuilt an established contractor's website, optimized his inactive Google Business Profile, added SEO and AEO content, and then ran paid ads. He got his first organic leads within 45 days, reached #1 for every major keyword in his market on Google and in AI Overviews, and went from booked about 2 weeks out to 4 months out. A second contracting business launched on the same system booked its first jobs within 45 days and was booked 2 months out within 90 days.
The challenge
Why wasn't great work enough?
He did incredible work and had the reviews and referrals to prove it. But his schedule depended on referrals and a few leads from local Facebook groups, and he was usually booked only about two weeks out.
His website was a single templated page that did nothing to help him. His Google Business Profile had some reviews but sat inactive. Online, a competitor with half the skill could look twice as good.
What he started with
- Referrals and a few leads from local Facebook groups.
- A one-page template website.
- A Google Business Profile with some reviews and no activity.
His online presence did not match the quality of his work.
Snapshot
- Industry
- Contracting
- Starting point
- Proven contractor, referrals and Facebook group leads
- Services
- Website build, Google Business Profile, SEO and AEO, paid ads
- Status
- Still a client, with two businesses on the same system
What we built
What did we build, and in what order?
- A new websiteA real site with a page for every service and every area he wanted work in, built to rank and to turn visitors into calls.
- An optimized Google Business ProfileHis inactive profile, fully built out with the right categories, services, descriptions, and areas, then kept active every week.
- SEO and AEO contentContent answering the questions homeowners ask before they hire, so Google and AI tools had clear answers to quote.
- Paid ads on topOnce the foundation converted, ads added speed in the services and towns he wanted to grow.
Timeline
How fast did the results come?
- Day 45First organic leads.
- Following months#1 for every major keyword in his market on Google and in AI Overviews.
- TodayBooked about 4 months out, up from about 2 weeks.
- Second businessLaunched on the same system. First jobs within 45 days, booked 2 months out within 90 days.
The results
What changed for the business?
His first organic leads came within 45 days. He went on to rank #1 for every major keyword in his market on Google and in AI Overviews, and the phone kept ringing with quality leads.
His schedule went from booked about two weeks out to booked four months out.
He liked the results so much that he had us build the same system for another contracting business. Starting from zero online presence, it booked its first jobs within 45 days and was booked two months out within 90 days. He has added crew members to both businesses.
"Just want to say I've been getting a lot of phone calls recently. Must be your magic touch. I'm getting quality leads too."
The contractor, in a message to Harrison Smith
Why it worked
Why did it work so well?
The work was already there
Great reviews and referrals were proof waiting to be shown. The new site and profile finally put that proof in front of people searching.
Foundation before ads
Ads came last, after the site and profile could convert. Every paid click landed somewhere that turned visitors into calls.
Content for every question
SEO and AEO content gave Google and AI tools clear answers, which is how he became the recommended contractor in AI Overviews.
A system, not a project
Because it was a repeatable system, it could be rebuilt for a second business and work again from zero.
What is next
What is next for this client?
He is still a client, and a very happy one. Both of his contracting businesses run on the same system, and he has added crew members to each to keep up with the work. We keep publishing, running ads where they help, and building the pipeline for both.
Use the same system
The services behind this result, with published pricing. See also google and facebook ads, websites and funnels.
Not ready for a call?
See how your business compares to this system
The Marketing Growth Scorecard grades the same pieces we built here: your website, Google profile, content, and follow-up. Five minutes, and your report shows your top fixes.
Questions
Questions about this case study
How fast did the contractor see results?
His first organic leads came within 45 days. He went on to rank #1 for every major keyword in his market and went from booked about 2 weeks out to 4 months out.
Did the contractor use paid ads?
Yes, after the website, Google profile, and content were in place. Ads added speed on top of a foundation that already converted.
What happened with the second business?
It launched on the same system from zero online presence, booked its first jobs within 45 days, and was booked 2 months out within 90 days.
Can this work for my contracting business?
The same approach works for most trades. See SEO for contractors or take the Marketing Growth Scorecard to see where you stand.
Want results like this in your market?
Book a free 30-minute call. We will look at your website, Google profile, and competitors, and show you where the opening is.