PAID ADVERTISING · FACEBOOK ADS· GOOGLE ADS

Stop Running Ads That Don't Convert.

We build and manage Facebook and Google ad campaigns exclusively for real estate agents, contractors, and home service businesses. Our clients are generating more leads at a lower cost than ever before and have a follow-up system that converts those leads at a rate of 5X the industry average. More Leads + Higher Conversion = Income Growth!

THE PROBLEM

Most Ad Campaigns Generate Clicks. Ours Generate Clients.

Most local service businesses have tried paid advertising at some point. They spent money, got some leads, and eventually stopped because the math never worked. The leads were expensive, the follow-up was manual, and nobody was accountable for whether those leads actually turned into revenue. The ads were not the problem. The system around the ads was.

What Most Agencies Do

Build a campaign, drive traffic to a generic website, hand you a spreadsheet of leads, and charge you monthly regardless of results. When leads do not convert they blame your follow-up. When costs go up they blame the algorithm. No accountability. No system. No results that last.

What We Do

Build the campaign, the landing page, and the automated follow-up sequence as one connected system. Every lead gets contacted immediately. Every lead gets nurtured for 90 days automatically. You get booked appointments, not just names in a spreadsheet.

WHAT WE DO

Everything That Goes Into a Campaign That Actually Works

Paid advertising is not just the ad. It is the targeting, the creative, the landing page, the follow-up, and the ongoing optimization. Here is exactly what we build and manage for every client.

1. Campaign Strategy

Full audience research, competitor analysis, offer positioning, and campaign architecture built before a single dollar is spent on ads.

2. Ad Creative and Copy

Scroll-stopping images, viral video scripts, and direct-response copy written specifically for your industry and your local market by expert copywriters.

3. Landing Page Build

A dedicated, high-converting landing page for every campaign. Not your homepage. Built to capture and qualify leads before they hit your pipeline.

4. Automated Follow Up

Every lead from your campaign feeds directly into your automated follow-up system. The nurture sequence runs automatically for 90 days so no lead goes cold and conversion increases.

5. Ongoing Optimization

Weekly campaign reviews, A/B testing, audience refinement, and budget reallocation to continuously lower your cost per lead and increase your conversion rate.

6. Monthly Reporting

Clear, plain-language reporting on what was spent, what was generated, and what we are adjusting. No vanity metrics. Revenue and leads only. Real talk about ad performance.

HOW IT WORKS

From First Call to First Lead in Under 30 Days.

We are a national agency with local business roots. We only work within the real estate and home services ecosystem. That focus is a significant part of why our results are strong.

Strategy and Build

We spend the first 7 to 14 days on research, creative, landing page build, and campaign setup. Everything is reviewed and approved before a single dollar goes live.

Launch and Learn

Campaigns go live and tracking begins. The first 30 days are the testing phase. We identify which audiences, creatives, and offers generate the lowest cost per lead in your specific market.

Optimize and Scale

Once we identify the winning combination we scale spend intelligently, work to reduce cost per lead over time, and increase lead volume. The system improves the longer it runs.

CLIENT RESULTS

What Paid Advertising Looks Like When It Actually Works.

Different industries. Different starting points. The same framework. The system works regardless of what business you're in.

$0 to $250K Per Month in 6 Months.

1Call Home Services launched with zero clients and zero marketing presence. We built the complete paid advertising and follow-up system from day one. Within 6 months they were generating $250K per month in revenue.

"We went from zero to a full calendar in six months. The system brought in leads consistently."

1Call Home Services experienced explosive growth when they started working with Evolution Media Group
Read the 1Call Home Services Case Study

WHO THIS IS FOR

Paid Advertising Works Best As Part of a System

We run paid campaigns for businesses in the real estate and home services ecosystem. When your business uses our system to convert inbound leads, paid advertising can fill your pipeline consistently.

Real Estate Agents and Teams

Buyer and seller lead generation at scale. Stop paying for shared leads you do not own and build a pipeline that belongs to you.

Contractors and Home Services

Booked jobs, not just clicks. Facebook and Google campaigns that drive estimates and signed contracts in your local service area.

Mortgage Lenders

Purchase-ready buyer campaigns targeting your licensed states with qualified inbound leads that are ready to have a conversation.

Property Managers

Owner acquisition and tenant lead campaigns that fill vacancies and grow your door count without cold calling or chasing referrals.

RELATED SERVICES

Paid Advertising Works Better With These.

AI Follow Up Automation

Every lead from your campaigns gets contacted within seconds via phone or text and nurtured automatically for 90 days. This is what turns a lead list into booked appointments.

Websites and Sales Funnels

Your ads need a dedicated landing page built to convert. We build high-converting websites and landing pages that capture and qualify leads before they hit your pipeline.

SEO and AEO

Paid advertising fills the pipeline now. SEO and AEO builds the organic lead flow from Google and the AI platforms that reduces your dependency on ad spend over time.

FROM THE BLOG

Strategies, frameworks, and real numbers from the field. No fluff.

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COMMON QUESTIONS

Everything You Want to Know Before Booking a Call.

How much does paid advertising cost for a local service business?

Ad spend varies by market and industry but most of our clients start with $500 to $1,500 per month in ad spend. Our management fee is separate. The goal is always to get your cost per lead low enough that the system pays for itself quickly. We are currently generating leads for as little as $4.87 per lead, but your results will vary based on ad platform, market, competition, and price point.

How quickly will I see leads from paid advertising?

Most campaigns generate their first leads within 48 to 72 hours of launching. The first 30 days are a testing and optimization period. In our experience most clients are seeing consistent lead flow at a predictable cost per lead between day 30 and 60, though results vary by market and industry.

What platforms do you run ads on?

We run campaigns on Facebook, Instagram, and Google. The right platform depends on your industry and target audience. Real estate and home services tend to perform strongest on Facebook and Instagram. Google works well for high-intent searches in markets with strong local demand.

What makes your paid advertising different from other agencies?

Most agencies hand you a lead and consider the job done. We connect your paid advertising directly to your AI follow-up system so every lead gets contacted automatically within minutes of opting in. The ad campaign and the follow-up system work together as one, which is why our clients convert leads at a rate their previous agencies never achieved.

Do you require long-term contracts for paid advertising management?

We work on a monthly retainer basis. We do not lock clients into long-term contracts because we believe our results should be the reason you stay.

Ready to See What This Looks Like for Your Business?

Every discovery call includes a real audit of your current marketing. You walk away with a clear picture of what is working, what is not, and exactly what we would build. No pitch. No pressure. You keep everything either way.

Not ready for full service? The Marketing Deli is where most of our best clients started. → Learn more here.

Evolution Media Group is a nationally recognized growth marketing agency for local service businesses

A national done-for-you marketing agency for real estate agents, contractors, home service companies, and mortgage brokers.

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