Most local service businesses have tried paid advertising at some point. They spent money, got some leads, and eventually stopped because the math never worked. The leads were expensive, the follow-up was manual, and nobody was accountable for whether those leads actually turned into revenue. The ads were not the problem. The system around the ads was.
Build a campaign, drive traffic to a generic website, hand you a spreadsheet of leads, and charge you monthly regardless of results. When leads do not convert they blame your follow-up. When costs go up they blame the algorithm. No accountability. No system. No results that last.
Build the campaign, the landing page, and the automated follow-up sequence as one connected system. Every lead gets contacted immediately. Every lead gets nurtured for 90 days automatically. You get booked appointments, not just names in a spreadsheet.
Paid advertising is not just the ad. It is the targeting, the creative, the landing page, the follow-up, and the ongoing optimization. Here is exactly what we build and manage for every client.
1. Campaign Strategy
Full audience research, competitor analysis, offer positioning, and campaign architecture built before a single dollar is spent on ads.
2. Ad Creative and Copy
Scroll-stopping images, viral video scripts, and direct-response copy written specifically for your industry and your local market by expert copywriters.
3. Landing Page Build
A dedicated, high-converting landing page for every campaign. Not your homepage. Built to capture and qualify leads before they hit your pipeline.
4. Automated Follow Up
Every lead from your campaign feeds directly into your automated follow-up system. The nurture sequence runs automatically for 90 days so no lead goes cold and conversion increases.
5. Ongoing Optimization
Weekly campaign reviews, A/B testing, audience refinement, and budget reallocation to continuously lower your cost per lead and increase your conversion rate.
6. Monthly Reporting
Clear, plain-language reporting on what was spent, what was generated, and what we are adjusting. No vanity metrics. Revenue and leads only. Real talk about ad performance.
We are a national agency with local business roots. We only work within the real estate and home services ecosystem. That focus is a significant part of why our results are strong.
Strategy and Build
We spend the first 7 to 14 days on research, creative, landing page build, and campaign setup. Everything is reviewed and approved before a single dollar goes live.
Launch and Learn
Campaigns go live and tracking begins. The first 30 days are the testing phase. We identify which audiences, creatives, and offers generate the lowest cost per lead in your specific market.
Optimize and Scale
Once we identify the winning combination we scale spend intelligently, work to reduce cost per lead over time, and increase lead volume. The system improves the longer it runs.
Different industries. Different starting points. The same framework. The system works regardless of what business you're in.
1Call Home Services launched with zero clients and zero marketing presence. We built the complete paid advertising and follow-up system from day one. Within 6 months they were generating $250K per month in revenue.
"We went from zero to a full calendar in six months. The system brought in leads consistently."

We run paid campaigns for businesses in the real estate and home services ecosystem. When your business uses our system to convert inbound leads, paid advertising can fill your pipeline consistently.
Real Estate Agents and Teams
Buyer and seller lead generation at scale. Stop paying for shared leads you do not own and build a pipeline that belongs to you.
Contractors and Home Services
Booked jobs, not just clicks. Facebook and Google campaigns that drive estimates and signed contracts in your local service area.
Mortgage Lenders
Purchase-ready buyer campaigns targeting your licensed states with qualified inbound leads that are ready to have a conversation.
Property Managers
Owner acquisition and tenant lead campaigns that fill vacancies and grow your door count without cold calling or chasing referrals.
AI Follow Up Automation
Every lead from your campaigns gets contacted within seconds via phone or text and nurtured automatically for 90 days. This is what turns a lead list into booked appointments.
Websites and Sales Funnels
Your ads need a dedicated landing page built to convert. We build high-converting websites and landing pages that capture and qualify leads before they hit your pipeline.
SEO and AEO
Paid advertising fills the pipeline now. SEO and AEO builds the organic lead flow from Google and the AI platforms that reduces your dependency on ad spend over time.

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Everything You Want to Know Before Booking a Call.
Ad spend varies by market and industry but most of our clients start with $500 to $1,500 per month in ad spend. Our management fee is separate. The goal is always to get your cost per lead low enough that the system pays for itself quickly. We are currently generating leads for as little as $4.87 per lead, but your results will vary based on ad platform, market, competition, and price point.
Most campaigns generate their first leads within 48 to 72 hours of launching. The first 30 days are a testing and optimization period. In our experience most clients are seeing consistent lead flow at a predictable cost per lead between day 30 and 60, though results vary by market and industry.
We run campaigns on Facebook, Instagram, and Google. The right platform depends on your industry and target audience. Real estate and home services tend to perform strongest on Facebook and Instagram. Google works well for high-intent searches in markets with strong local demand.
Most agencies hand you a lead and consider the job done. We connect your paid advertising directly to your AI follow-up system so every lead gets contacted automatically within minutes of opting in. The ad campaign and the follow-up system work together as one, which is why our clients convert leads at a rate their previous agencies never achieved.
We work on a monthly retainer basis. We do not lock clients into long-term contracts because we believe our results should be the reason you stay.
Not ready for full service? The Marketing Deli is where most of our best clients started. → Learn more here.