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For agents, teams, and small brokerages
Digital Marketing for Real Estate Agents
Buyers and sellers research the neighborhood long before they research the agent. We make you the source they find while they are researching, so when they are ready to move, you are the agent they already trust. No portal, no referral fee, no lead shared with four other agents.
Published pricing. No contracts, 60-day notice to cancel.
Agents generate their own leads by publishing hyperlocal neighborhood content, optimizing a Google Business Profile, running targeted ads to their own website, and following up with every inquiry within minutes. These leads are exclusive and cost less over time than portal leads. Evolution Media Group builds and runs this system for agents and teams nationwide.
The agent problem
Why do good agents still depend on portals and referrals?
Because they never built an asset of their own. A sphere runs dry, portal costs climb, and the agent who owns local search keeps getting the calls.
Portal dependency
Paying for leads, or giving up a large share of the commission, means every closing costs more than it should, and the lead belongs to the portal.
A sphere that tops out
Friends and past clients are a great start, but they only move every several years. Growth needs strangers who find you.
A website nobody visits
A brokerage template site with IDX search looks like every other agent's site and gives Google no reason to rank it.
Social with no strategy
Just-listed and just-sold posts reach your friends. They rarely reach the buyer moving to town next spring.
Slow follow-up
Online leads are often months from buying. Agents who check in once and give up hand those clients to someone more persistent.
New to the market
Relocating agents start with no sphere at all. Content is the fastest way to become known in a place where nobody knows you yet.
Know your numbers
What do portal leads actually cost per closing?
Most agents know what they spend each month. Few know what each closing really costs once low contact rates and long timelines are counted. Our free calculator shows you in about a minute.
Run your real numbers
Enter your monthly spend, leads received, appointments, and closings. You get your true cost per lead, per appointment, and per closing, which is the number to compare against building your own pipeline.
How to read the result
- Cost per closing is the only number that matters
- Compare it against your average commission after splits
- Ask what that same money would build if it went into assets you own
- Keep portals as a supplement while your own leads grow
Hyperlocal content
What content should a real estate agent publish?
Content that answers the questions people ask before they ever call an agent. Every answer is a page that ranks, a video that gets shared, and a reason for someone to contact you.
Neighborhood and town guides
What it is like to live there, commute times, schools, parks, what homes typically sell for, and who each area suits. These are the pages relocating buyers read first.
Moving-to guides
"Moving to" searches come from buyers months ahead of a purchase. A thorough guide captures them early, long before they pick an agent.
Seller questions
What to fix before listing, how pricing works in your market, and what selling costs. Sellers research quietly, then call the agent who already helped them.
FAQ videos
Short answers to common questions, filmed in batches. They double as social posts, YouTube Shorts, and embedded proof on your website.
Every guide ends with a useful next step, such as a home value request, a relocation checklist, or a neighborhood comparison, so readers become leads while the content keeps ranking.
Agent result
Can a new agent build a business on inbound leads?
She moved to a market where she knew nobody, with no sphere, no referrals, and no paid ads. We built a content flywheel that made her the local area expert: neighborhood blog content, social media, FAQ videos, and lead magnets. Within 18 months she hit $242K in GCI and reached the top 10 in her MLS. Six months later she led a team of five agents closing 150 transactions a year, all fed by steady inbound lead flow.
Long-term nurture
How should agents follow up with leads who are not ready yet?
Most online real estate leads are months away from a transaction. The agent who stays helpful for that whole stretch is the one who gets the call.
Minute one
An instant text confirms the request and asks one simple question about their timeline.
First week
Relevant listings or a home value report, plus a short intro video from you.
Monthly
A market update for their neighborhood and a guide that matches what they asked about.
When they engage
Replies, link clicks, and saved homes alert you, so you call at the right moment.
Run it all in Lofty for $249 a month
This follow-up runs inside Lofty, the all-in-one real estate CRM and IDX website platform. Through our enterprise partner account you get Lofty for $249 a month, and we set up your website, import your leads, and train you.
How they choose
How do buyers and sellers choose an agent today?
Most people pick an agent long before they sign anything. The agent who helped during research is usually the one they call.
Months out
Quiet research
Buyers browse neighborhoods and sellers check values. They read guides and watch videos, often without telling anyone.
Getting closer
Questions get specific
Commute times, school boundaries, what to fix before listing. Agents who answer these become familiar names.
Ready to talk
A short list
They contact one or two agents, usually the ones whose content they already know, or whoever a friend names.
After closing
Referral or silence
A strong experience becomes reviews and referrals, but only if you stay in touch.
What good looks like
How do you grade a real estate agent's online presence?
Check yourself against this list. Agents who generate their own leads usually check most of these.
- You own a personal website that is not a brokerage template
- You have a guide for each neighborhood or town you want to work
- Your Google Business Profile is verified, active, and posted to weekly
- You have at least one lead magnet, such as a home value report or relocation guide
- New leads get a reply within minutes, including evenings
- Leads who are months out stay in a monthly nurture sequence
- You publish at least one short video a week
- You know your cost per closing for each lead source
- Past clients hear from you several times a year
- Your reviews mention specific neighborhoods and results
Score one point per line you can honestly check. Fewer than 6 checks usually means you are still renting most of your leads.
Common mistakes
What marketing mistakes hold real estate agents back?
These are common even among strong producers. Each one has a clear fix.
| Mistake | What it costs | The fix |
|---|---|---|
| Posting only listings and solds | Content reaches friends, not future clients | Add neighborhood guides and question-based videos |
| Relying on a brokerage website | You cannot rank it, and you lose it if you switch | Build a personal site you own and connect your IDX |
| Calling once and giving up | Leads who are months out sign with someone else | Set up a long-term nurture sequence that runs automatically |
| Covering too many areas | Content is thin everywhere and ranks nowhere | Pick a few core neighborhoods and go deep first |
| Sending ads to portals | You pay for leads that portals keep | Send every ad to your own site and lead magnets |
| Skipping past client follow-up | Referrals dry up between transactions | Send market updates and check-ins to your past clients |
The agent stack
Which services should a real estate agent start with?
Each service is priced on its own. Bundle two and save 10 percent, three and save 15, four or more and save 20.
Google Business Profile
Agents with a strong profile show up when people search for an agent in your town. Our Google Business Profile management keeps it active weekly.
SEO and AEO
Neighborhood guides, seller pages, and blogs published every week, built for Google and AI answers through our SEO and AEO service. See SEO for real estate agents.
Social media and video
Market updates and FAQ videos turned into weekly content with our media production.
AI follow-up
Instant replies and long-term nurture for leads who are months from buying, built with our AI automation service.
Paid ads
Seller and home value campaigns sent to your own site, never a portal, managed through our paid advertising service.
Website build
A personal site built around your markets and lead magnets, separate from a brokerage template. See websites and funnels.
| Common agent bundle | Separate | Discount | Monthly |
|---|---|---|---|
| Google Business Profile + SEO and AEO | $1,994 | 10% | $1,795 |
| Google Business Profile + SEO and AEO + Social and YouTube | $2,991 | 15% | $2,542 |
| Google Business Profile + SEO and AEO + Social + AI follow-up | $3,488 | 20% | $2,790 + $997 setup |
Website build waived with any bundle signed for 12 months.
The first 90 days
What does the first quarter look like?
Month 1
Positioning and setup
Pick your core neighborhoods, optimize your profile, set up follow-up, and plan the first round of guides and videos.
Month 2
Publishing rhythm
Weekly guides go live, a filming session produces a month of videos, and lead magnets start capturing contacts.
Month 3
Momentum
Rankings begin to show for neighborhood searches, the nurture list grows, and we add seller campaigns if they fit your plan.
| When | What we do | What you get |
|---|---|---|
| Week 1 | Choose two to four core neighborhoods and audit your current presence | A focused content plan instead of a scattered one |
| Week 2 | Set up or clean up your Google profile and lead follow-up | Instant replies and nurture for every inquiry |
| Weeks 3 to 4 | Publish the first neighborhood guide and a home value lead magnet | A page that ranks and an offer that captures contacts |
| Weeks 5 to 6 | Film a batch of FAQ videos and start weekly posting | A month of content from one session |
| Weeks 7 to 9 | Add guides for the remaining core neighborhoods | Coverage across every area you want to own |
| Weeks 10 to 12 | Review lead sources and add seller campaigns if they fit | A clear picture of what produces conversations |
Agent questions
What do agents ask before working with us?
Can I use my own website if my brokerage gives me one?
You can, but brokerage template sites are hard to rank and you lose them if you change brokerages. We usually recommend a personal site you own, connected to your IDX.
Does a real estate agent need a Google Business Profile?
Yes, if you meet Google's eligibility rules. It is one of the strongest local signals and puts you in front of people searching for an agent in your area.
Do I have to be on camera?
Video builds trust fastest, but it is not required. Many agents start with neighborhood b-roll and voiceover, then move to talking-head videos once they are comfortable.
How long until content brings in leads?
Lead magnets and ads can capture contacts within weeks. Neighborhood content usually starts ranking in two to four months and keeps compounding after that.
Do you work with teams?
Yes. We can build the team brand, route leads to the right agent, and create content for each agent's focus area.
Is the follow-up compliant with texting rules?
Follow-up only goes to people who opted in through your forms, and every message includes a way to stop. We set this up correctly from day one.
How much does a real estate agent spend on marketing?
Many agents reinvest a share of GCI. Our services start at $497 a month, and a typical content bundle runs $1,795 to $3,190 a month with bundle discounts.
Can I start with just my Google profile?
Yes. It is a strong first step for many agents, and you can add SEO, video, or follow-up later without rebuilding anything.
Own your leads instead of renting them
Book a free strategy call. We will look at how you show up for your target neighborhoods and map out the content that makes you the local expert.