MediaGroup
-
- Media OverviewStrategy, production, distribution
- Social MediaWeekly posts and clips
- YouTubeChannel strategy and production
- Podcast and LivestreamShows produced end to end
- Video ProductionFilming direction and editing
- Content DistributionOne recording, every platform
- Content StrategyPillars, hooks, and calendars
- Rounding Third Case StudyZero to 46.7K followers
- Pricing
- Results
-
- Marketing GuidesThe complete local marketing playbook
- Found & Trusted ScoreYour two numbers in 60 seconds
- Marketing ScorecardScore your marketing in 3 minutes
- Hook GeneratorFree viral hooks for your business
- Compare EMGVersus Zillow, Angi, Thumbtack, and more
- Free ToolsCalculators, checklists, playbooks
- Blog
- FAQs
- Contact
- About
- For Creators
Services
Websites and FunnelsGoogle Business ProfileSEO and AEOPaid AdvertisingAI AutomationEvolution Growth SystemMedia
Media OverviewSocial MediaYouTubePodcast and LivestreamVideo ProductionContent DistributionContent StrategyRounding Third Case StudyIndustries
Real Estate AgentsContractorsHome ServicesMortgage LendersProperty ManagersInsurance AgentsOther Local BusinessesResources
Marketing GuidesFound & Trusted ScoreMarketing ScorecardHook GeneratorCompare EMGFree ToolsBlogFAQsContactHome / Industries / Contractors
For roofers, remodelers, pavers, builders, and every trade in between
Digital Marketing for Contractors
Referrals built your business. They will not scale it. We build the search presence, the ads, and the follow-up that fill your estimate calendar in every town you work, so the schedule stays full whether or not a referral comes through this week.
Published pricing. No contracts, 60-day notice to cancel.
The best contractor marketing combines an optimized Google Business Profile, service and town pages that rank, paid ads for peak demand, and fast follow-up on every estimate request. Owned search visibility costs less per booked job than shared leads over time. Evolution Media Group builds and runs this system for contractors nationwide.
The contractor problem
Why does great work still leave gaps in the schedule?
Because homeowners pick contractors online before they ever see your work. The contractor who shows up first, looks credible, and calls back fastest gets the estimate, and the estimate is where you win.
Referral ceilings
Word of mouth arrives on its own schedule. You cannot turn it up in March when the crew is ready and the calendar is thin.
Invisible in the map pack
A competitor with a complete profile and fresh photos outranks you in your own town, even when your reviews are better.
One page for every service
A single "Services" page cannot rank for roof replacement, gutters, siding, and storm repair at the same time. Each needs its own page.
Bidding wars on shared leads
Lead platforms send the same homeowner to several contractors. The fastest and cheapest bid wins, and margin pays for it.
Estimates that go quiet
You price the job, send the quote, and hear nothing. Without a follow-up sequence, most of those jobs drift to whoever called last.
Seasonal whiplash
Marketing that stops in the slow season starts from zero in spring, right when every competitor turns their ads back on.
Shared leads vs owned leads
What does a shared lead really cost a contractor?
Per-lead pricing looks cheap until you count how many contractors got the same homeowner. The number that matters is cost per booked job.
Shared lead platforms
You rent the lead, then compete for it
- Typical Angi lead: $15 to $120 or more, depending on trade and market
- Each lead is sent to 3 to 8 contractors at once
- At a 20 percent win rate, a $50 lead costs about $250 per job won
- The leads stop the day the payments stop
Lead cost range: LeadTruffle, Complete Guide to Angi Leads, 2026.
An owned lead system
The homeowner calls you, and only you
- Map pack and organic rankings keep producing after the month ends
- Every call and form is exclusive to your business
- Reviews and project photos stack up as permanent proof
- Cost per booked job falls as rankings mature
Math example: $50 lead at a 1 in 5 win rate equals $250 per job won.
We are not against lead platforms as a supplement. We are against depending on them. The goal is a pipeline where shared leads are the overflow, not the lifeline.
Seasonality
When should contractors ramp up marketing?
Before the busy season, not during it. Rankings take weeks to move and ads need time to learn, so the work you do in the slow months is what fills the calendar when demand arrives.
| Trade | Build in | Push hardest | Slow-season focus |
|---|---|---|---|
| Roofing | Late winter | Spring and after storms | Storm-damage and insurance-claim pages, review collection |
| Paving and sealcoating | Winter | Spring through early fall | Town pages, driveway cost guides, commercial lot outreach |
| Decks and patios | Winter | Late winter for spring builds | Design galleries, material comparison content |
| Remodeling and kitchens | Summer | Fall and January planning season | Cost guides, project timelines, financing pages |
| Landscaping and hardscape | Winter | Spring | Maintenance plans, before and after content |
| Tile and flooring | Year round | Fall before the holidays | Material and cost pages, showroom-style galleries |
Your exact calendar depends on your market and your crew capacity. We map it during your audit and set ad budgets to match, so you are not paying for leads you cannot schedule.
Contractor results
What does this look like for a real contractor?
An established paving company doing excellent work, with a broken website, an unverified Google profile, and nothing but referrals. We rebuilt the site, verified and optimized the profile, and published town and service pages on a weekly schedule. Within 60 days it ranked #1 for its major keywords. Within 90 days AI platforms were citing it. Calls went from sporadic to 12 inbound a day, and revenue doubled, then nearly tripled.
A contractor with a strong reputation and a digital presence that did not match it. We rebuilt the website, Google profile, SEO, and paid ads. He now ranks #1 on Google and in AI Overviews for the major keywords in his market. When he launched a second business on the same system, it booked its first jobs within 45 days from zero online presence.
Estimate follow-up
How do contractors close more of the estimates they send?
Most lost estimates are not lost on price. They are lost to silence. A homeowner gets three quotes, gets busy, and signs with whoever stays in touch.
- Same dayA text confirms the estimate was sent and names the person who will follow up.
- Day 2A short message answers the most common question for that job type, such as timing or materials.
- Day 5Project photos from a similar job, with a review from that homeowner.
- Day 10 and beyondA scheduling nudge, then a monthly check-in until they sign or say no.
The sequence runs on its own inside your CRM. When the homeowner replies, it stops and your office takes over.
How they choose
How does a homeowner choose a contractor?
Homeowners move through the same four stages on almost every project. Each stage is a place to win or lose the job.
Stage 1
Something breaks or starts
A leak, a cracked driveway, or a kitchen they are tired of. They search the problem before they search for a company.
Stage 2
They research the cost
Cost and material questions come next. The contractor who answered those questions earns early trust.
Stage 3
They shortlist three
Map pack, reviews, and project photos decide who gets called. Most homeowners contact only a few companies.
Stage 4
They pick who follows through
Response time, a clear estimate, and steady follow-up usually beat a slightly lower price.
What good looks like
How do you grade a contractor's online presence?
Run through this list for your own business. Each item is something we check on day one of every contractor audit.
- Your Google profile lists every service you sell, with a description for each
- You post new project photos to your profile at least weekly
- You have collected new reviews in the last 30 days and replied to all of them
- Each major service has its own page on your website
- Each town you want work in has its own page with local details
- Your site loads quickly on a phone and has tap-to-call on every page
- Missed calls get an automatic text reply within a minute
- Every estimate gets at least three follow-up touches
- You know your cost per booked job for each lead source
- Your marketing keeps running through the slow season
Score one point per line you can honestly check. Fewer than 6 checks usually means jobs are going to competitors who simply look more active online.
Common mistakes
What mistakes cost contractors the most jobs?
These show up in almost every contractor audit we run. Each one has a simple fix.
| Mistake | What it costs | The fix |
|---|---|---|
| Sending ads to the homepage | Visitors cannot find the service they clicked for and leave | Send each ad to the matching service page with a clear estimate button |
| Listing a service area of 60 towns with no town pages | Google has no proof you work there, so you rarely rank outside your home base | Build town pages in waves, starting where your best jobs come from |
| Using stock photos | Homeowners can tell, and it weakens trust | Post real job photos from your crews, even phone shots |
| Asking for reviews only when you remember | Reviews arrive in bursts and look stale between them | Automate a review request after every completed job |
| Judging leads by cost per lead | Cheap shared leads look good until you count lost bids | Track cost per booked job and margin per job by source |
| Going dark every winter | Rankings slip and competitors take the early spring calls | Keep content and profile posting steady year round, and ramp ads before the season |
The contractor stack
Which services should a contractor start with?
Every service is sold on its own with a published price. Bundle two or more and the discount applies automatically: 10 percent for two, 15 for three, 20 for four or more.
Website build
A dedicated page for every service and every town you serve, built to load fast and convert visitors into estimate requests. See websites and funnels. Waived on a 12-month bundle.
Google Business Profile
Weekly project photos and posts, service and area setup, and review strategy. Our Google Business Profile management is often the single biggest lever for a contractor.
SEO and AEO
A new service or town page every week, four blog posts a month, schema, and AI search setup through our SEO and AEO service. See SEO for contractors.
Paid ads
Google and Meta campaigns sent to the right service page, timed to your season. Managed through our paid advertising service, plus your ad spend.
AI follow-up
Missed-call text back, instant replies to forms, estimate follow-up, and review requests after every job, built with our AI automation service.
Social media and video
Job walkthroughs and before and after clips cut into weekly posts. Details on our media page.
| Common contractor bundle | Separate | Bundle discount | Monthly |
|---|---|---|---|
| Google Business Profile + SEO and AEO | $1,994 | 10% | $1,795 |
| Google Business Profile + SEO and AEO + Ads | $2,991 | 15% | $2,542 + ad spend |
| Google Business Profile + SEO and AEO + Ads + AI follow-up | $3,488 | 20% | $2,790 + ad spend |
Website build waived when any bundle is signed for 12 months. Automation setup of $997 applies once.
The first 90 days
What happens after a contractor signs on?
Days 1 to 14
Audit and foundation
We audit your profile, site, and top competitors, collect project photos, and set up services and service areas correctly.
Days 15 to 45
Pages and ads go live
Core service pages launch, weekly profile posting starts, and ads turn on for your highest-margin jobs if they are in your plan.
Days 46 to 90
Town pages and tuning
Town pages roll out in waves, review requests run after every job, and we shift budget toward the services that book.
| When | What we do | What you get |
|---|---|---|
| Week 1 | Audit your profile, site, and the three contractors outranking you | A ranked list of fixes by impact |
| Week 2 | Fix categories, services, service areas, and photos on your Google profile | A complete profile Google can match to more searches |
| Weeks 3 to 4 | Launch pages for your top three services and turn on missed-call text back | No more lost calls, and pages for your best jobs |
| Weeks 5 to 6 | Start weekly profile posts and automated review requests after each job | Fresh activity and a steady review stream |
| Weeks 7 to 9 | Publish the first wave of town pages for your strongest areas | Rankings start spreading beyond your home town |
| Weeks 10 to 12 | Review cost per booked job by source and shift budget toward what books | A plan for the next quarter based on real numbers |
Contractor questions
What do contractors ask before hiring us?
Which trades do you work with?
Roofing, paving, decks and patios, remodeling, tile, landscaping, general contracting, and most other residential and light commercial trades. The plan changes by trade, but the system is the same.
How much should a contractor spend on marketing?
Most contractors land between 5 and 10 percent of revenue, including ad spend. Newer companies usually need the higher end. We size the plan to your revenue and crew capacity during the audit.
Do I need a page for every town I serve?
If you want to rank in those towns, yes. Each town page needs genuinely local content, so we publish them in waves rather than all at once.
Should I stop using Angi or HomeAdvisor?
Not overnight. Keep them while your owned pipeline grows, track cost per booked job for each source, and cut back as organic calls replace them.
Can you use my own job photos?
Yes, and we prefer them. Real project photos outperform stock images on your website and your Google profile. We only use photos you have the rights to.
How fast will the phone start ringing?
Ads can produce calls within days of launch. Google profile improvements often show within a few weeks. SEO builds over three to six months and keeps compounding after that.
What if I am already booked out?
Then the right move is raising your average job size and margin, not more volume. We can target higher-value services and better-fit neighborhoods instead of more calls.
Do you offer contracts or month to month?
No contracts. Every service is month to month with 60 days of notice to cancel. If you bundle services and sign for 12 months, the $2,997 website build fee is waived.
Fill the calendar with jobs you actually want
Book a free strategy call. We will review your Google profile, website, and the three contractors outranking you, and show you what we would fix first.