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Case study: Home services
How a Brand New Home Services Company Reached $250,000 a Month in Four Months
No customers, no reviews, no website. Just a network of people the owners knew. We started social media on day one, built the website and Google profile behind it, and answered the questions homeowners search. Four months later the phone was ringing two to three times a day.
Evolution Media Group launched a brand new home services company with social media from day one, then a website, Google Business Profile, and SEO and AEO content including FAQs, guides, and blogs. Social media produced the first job within two weeks, search produced the first lead within 30 days, and by month four the company had 2 to 3 leads a day and was generating $250,000 a month with no paid ads in the first three months.
The challenge
What do you do when you are starting from zero?
The company was brand new. The owners had a network of people they knew and nothing else: no website, no Google profile, no reviews, no customers, and no name anyone recognized.
They needed work right away to keep the business going, and a system that would keep producing leads long after their personal network ran out.
What they started with
- A network of friends, family, and past contacts.
- No website, no Google Business Profile, and no reviews.
- No marketing history at all, good or bad.
Every piece had to be built from nothing, and the business needed jobs from the first week.
Snapshot
- Industry
- Home services
- Starting point
- Brand new company, no customers, a personal network
- Services
- Social media, website build, Google Business Profile, SEO and AEO
- Status
- Still a client, booked out three months ahead
What we built
What did we build, and in what order?
- Social media from day oneWe started posting immediately, while the website was being built, so the owners' network could see and share the new business. It produced the first booked job within two weeks.
- A website built to rankA page for every service and every area, with direct answers near the top of each page and schema markup so Google and AI tools understood the business from the start.
- A fully built Google Business ProfileCategories, services, descriptions, and service areas set up correctly, plus a steady review process from the first customer on.
- SEO and AEO contentFAQs, guides, and blog posts answering the questions homeowners ask before they hire, each linked to the matching service page.
Timeline
How fast did the results come?
- Week 2First booked job, from social media, while the site was still being built.
- Day 30First lead from search.
- Day 60Multiple leads every week.
- Day 90Multiple leads every day.
- Day 120A steady 2 to 3 leads a day, and $250,000 in revenue for the month.
The results
What changed for the business?
By month four the company was generating $250,000 a month, driven mainly by organic search and AI-driven leads from Google. There were no paid ads in the first three months.
The owners added crew, expanded into new services, and grew into new towns. They invested in people and equipment to keep up with demand.
While other contractors in the market were looking for steady work, this company was booking weeks out.
"I thought this might help us get a job or two each month, which would have paid for the marketing, but this is beyond what I ever expected. We are booking out weeks when other contractors can't find steady work."
The owner, in conversation with Harrison Smith
Why it worked
Why did it work for a brand new company?
Start where the attention already is
Social media reached the owners' network on day one and produced jobs while the slower channels were being built.
Build in the right order
Website, then Google profile, then content. Each piece made the next one work better, and nothing was wasted on ads before the foundation could convert.
Answer the questions buyers ask
FAQs and guides reached homeowners during their research, so the company was a familiar name by the time they were ready to hire.
A clean start
With no old listings or mismatched details to fix, Google and AI tools got one consistent story about the business from the beginning.
What is next
What is next for this client?
They are still a client and booked out three months ahead. We keep building the pipeline as they add services and expand into new territory.
Use the same system
The services behind this result, with published pricing. See also google business profile management, social media management.
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See how your business compares to this system
The Marketing Growth Scorecard grades the same pieces we built here: your website, Google profile, content, and follow-up. Five minutes, and your report shows your top fixes.
Questions
Questions about this case study
How long did it take the home services startup to get leads?
Social media produced the first booked job within two weeks. The first lead from search came within 30 days, multiple leads a week by day 60, multiple leads a day by day 90, and a steady 2 to 3 leads a day by month four.
Did the home services startup use paid ads?
Not in the first three months. The results came mainly from organic search and AI-driven leads from Google, with social media producing the earliest jobs.
What services did the home services startup use?
Social media, a new website, Google Business Profile management, and SEO and AEO content including FAQs, guides, and blog posts.
Can a brand new business get results this fast?
Results depend on the market, the services, and execution, but a new business has one advantage: a clean start. See our Local Business Marketing Playbook for the full build order.
Want results like this in your market?
Book a free 30-minute call. We will look at your website, Google profile, and competitors, and show you where the opening is.