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Rounding Third Media Network Case Study
From zero followers and no playbook to a baseball media network with 46,700 Facebook followers and 61 million views in the last 12 months. This is how it was built, and what it teaches any business that wants an audience.
The Rounding Third Media Network is a fan-first baseball media network on Facebook and YouTube, with livestreamed shows, recurring audience segments, and partner talent shows. It started with zero followers. In the 12 months ending October 31, 2026, it earned 61.2 million Facebook views and 4.4 million engagements. EMG runs its production, distribution, and growth.
The starting point
Where did Rounding Third start?
At zero. No followers, no playbook, and no media experience. Two hosts who loved baseball and a weekly show.
There was no audience to borrow and no budget to buy one. Every follower had to be earned with content people wanted to watch and share. That constraint is the same one most local businesses face when they start posting: nobody is watching yet, and nobody owes you their attention.
The difference is what happened next. Instead of posting whenever there was time, the show was treated like a media business from the start, with a schedule, a format, and a system for turning every episode into more content.
- YouTube channel created in October 2021
- Two platforms, chosen deliberately: Facebook and YouTube
- Weekly livestreamed shows
- Recurring segments built for audience participation
- A daily clip system with human review
- Partner talent shows on revenue split deals
- A monetized Facebook page
What was built
What does it take to run a media network?
Seven pieces, built one at a time. Each one is something we now build for clients.
A consistent weekly show
Long-form shows covering contracts, trades, player performance, and team strategy, streamed live on a schedule the audience can count on. Consistency built the habit before it built the numbers.
Recurring segments the audience plays along with
"Say What?" gives the audience a famous baseball quote and the year it was said, and they guess who said it. "Technically Correct: Baseball Explained Badly" gives four clues, from vaguest to most obvious, and every clue is literally true. The audience loved it, so more were made.
A livestream built for phones
Segments are streamed in vertical video, with a standard slide sitting in the middle of the frame and both hosts visible underneath. It reads on a phone, which is where the audience watches.
Every episode becomes daily clips
Transcript-based editing surfaces the strongest moments. A person reviews them and picks which clips post, because judgment beats full automation when the goal is content people share.
Two platforms, done well
Facebook and YouTube only. Rather than spreading across every app, the network goes deep where its audience already watches and posts there every day.
Partner shows and a creator fund
Partner talent shows run on stand-alone revenue split deals. Network creators keep their own channel monetization and share in a creator fund. That structure turned one show into a network.
An audience that pays its own way
The Facebook page is monetized, so the content that builds the audience also produces revenue. The audience is an asset, not just a cost.
A system, not a series of posts
None of these pieces is complicated alone. The results come from running all of them, every week, without waiting for inspiration.
Behind the scenes
What does a production week look like?
The network runs on a simple weekly rhythm. The same rhythm, scaled down, runs a client account.
- Plan the showTopics come from what the audience is talking about that week: contracts, trades, player performance, and team strategy. Segment slides are prepared ahead of time.
- Go liveThe show streams live in a vertical frame built for phones, with the segment slide in the middle and both hosts underneath, so viewers can play along.
- Find the momentsThe recording goes through transcript-based editing. Candidate clips are flagged, then reviewed by a person who knows the audience.
- Publish dailySelected clips are cut, captioned, and scheduled across Facebook and YouTube, so the network posts every day between live shows.
This rhythm is why the network could publish 1,138 YouTube videos between March and November 2026 without the hosts living in an editing suite. The system does the repetitive work. The people make the judgment calls.
The results
What did the system produce?
An audience that started at zero earned 61.2 million Facebook views in the last 12 months.
Facebook views
in the 12 months ending Oct 31, 2026
Engagements
in the same 12 months
New followers
in the same 12 months
Facebook followers
from a starting point of zero
YouTube @roundingthirdmedia via vidIQ: 1,138 videos published and lifetime views grew from 1.88 million to 2.54 million between March 1 and November 2, 2026. Facebook figures from Meta page insights, November 1, 2025 to October 31, 2026.
How it grew
How did one show turn into a network?
In stages. Each stage only started once the one before it was working.
One show, on schedule
Build the habit first. A weekly show, live, every week, no matter how small the audience was.
Clips every day
Turn each episode into daily short videos, so new people discover the show without watching a full episode.
Formats with a following
Add segments the audience participates in, and make more of the ones they respond to.
More voices, one brand
Bring in partner talent shows and a creator fund, and monetize the audience the network built.
The order matters as much as the pieces. Adding partner shows to an audience of zero would have spread effort thin. Adding them to an audience that already shows up every day multiplied it. A local business follows the same order: get consistent, get discovered, give people a reason to return, then expand.
The lessons
What can a local business learn from a baseball network?
Every lesson that built Rounding Third applies to a contractor, an agent, or a lender. Here is how each one translates.
Consistency beats talent
The show grew because it showed up every week. For a business: one filming session a month, batched, so daily posting never depends on how busy your week is.
Formats people come back for
Segments like "Say What?" gave the audience a reason to return. For a business: a recurring "Price It Fair Friday" or "Neighborhood of the Week" becomes something your market expects.
One recording, many pieces
Every episode becomes daily clips. For a business: one 20 minute job walkthrough becomes a YouTube video, ten shorts, a blog post, and Google profile updates.
People pick the clips
Tools find moments, people choose them. For a business: software can suggest clips, but someone who knows your buyers decides what represents you.
Go deep on fewer platforms
Two platforms, done daily, beat six done occasionally. For a business: most local buyers are on Facebook and YouTube, so start there and win before adding more.
Build for the phone
The vertical livestream format was designed for how people actually watch. For a business: captions, vertical framing, and a hook in the first three seconds, every time.
Make the audience an asset
The network monetized its attention directly. For a business: comment keywords, lead magnets, and follow-up turn viewers into estimates and listings.
Learn by doing, then systemize
There was no playbook at the start. For a business: you get the playbook we built the hard way, so you skip the guessing.
Starting from zero
What would we tell anyone starting from zero today?
Start smaller than you think, stay longer than you planned, and build the system before you need it.
The hardest stretch of any audience is the beginning, when the work is the same as it will be later but almost nobody is watching. Most businesses quit in that stretch because the effort feels wasted. It is not. Every episode, clip, and post from that period becomes the library new followers binge when they find you.
That is why we build the system first: a plan, a filming rhythm, a clip process, and a publishing schedule that keeps running whether a given week feels like it is working or not. Motivation runs out. A system keeps going.
- Pick one format and one schedule, and keep both
- Clip every recording so people can discover you
- Choose two platforms and post daily on both
- Make more of whatever your audience responds to
- Add people and products only after the audience shows up
Same system, your business
How does the Rounding Third system work for a client?
| Rounding Third | A local service business |
|---|---|
| Weekly livestreamed show | Monthly filming session, or a weekly show on the Network package |
| "Say What?" and "Technically Correct" segments | Recurring formats like pricing breakdowns, job walkthroughs, or market updates |
| Transcript-based clip system with human review | The same clip system on every video you film |
| Facebook and YouTube daily | Facebook, Instagram, and YouTube daily, chosen for your buyers |
| Partner shows and creator fund | Team members, partners, or referral partners featured in your content |
| Monetized audience | Comment-to-DM automations and lead magnets that turn viewers into leads |
See every media service and package on the media page.
Questions
Questions about the Rounding Third case study
Who owns Rounding Third?
Rounding Third was co-founded by EMG founder Harrison Smith. EMG runs its production, distribution, and growth. We share it because it is the clearest proof of what our media system can do. Visit the network at roundingthirdmedia.com.
Why only Facebook and YouTube?
Because that is where the audience watches. Going deep on two platforms, every day, built more momentum than a thin presence everywhere would have.
Does a local business need a weekly show?
No. Most local businesses start with one filming session a month. A weekly show is available on our Network package for owners who want to become the voice of their market.
Can the same system work for a contractor or agent?
Yes. The topics change, but the process is the same: plan, film once, find the best moments, publish daily, and turn viewers into conversations.
How long did it take to build?
The YouTube channel was created in October 2021. The audience was built over years of consistent shows and daily clips, not overnight, which is the honest expectation for any business starting from zero.
What tools does the network use?
Transcript-based editing to find clips, standard slide software for segment graphics, and native publishing on Facebook and YouTube. The tools are simple. The system and the consistency are what matter.
Where do the numbers come from?
Facebook figures come from Meta page insights for the 12 months from November 1, 2025 to October 31, 2026. YouTube figures come from channel data via vidIQ.
Rounding Third was co-founded by EMG founder Harrison Smith. EMG runs its production, distribution, and growth.
Want the system that built Rounding Third?
See the media packages, or book a free strategy call and we will map your first month of content.