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Free guides
Marketing Guides for Local Businesses
Everything we know about growing a local service business, written out in full. Start with the complete playbook, then go deep on any channel. Free, with no email required.
Start with your numbers, your website, and your Google Business Profile, then add fast lead follow-up, SEO, social media and video, and paid ads in that order. The Local Business Marketing Playbook walks through each step, and each channel guide below goes deeper.
Channel guides
Which part of your marketing do you want to improve?
Each guide covers one channel in depth: how it works, what to build, what to avoid, and how to measure it.
Local Business Website Guide
The pages, speed, proof, and calls to action that turn visitors into calls.
FunnelsSales Funnel Guide
Landing pages, offers, and follow-up that turn ad and social traffic into booked appointments.
GoogleGoogle Business Profile Guide
Categories, posts, photos, and reviews that move you into the map pack.
SEO and AEOLocal SEO and AEO Guide
Rank on Google and get named in AI answers with the right pages, answers, and schema.
AdsGoogle and Facebook Ads Guide
When to run ads, which platforms, landing pages, tracking, and budget.
Follow-upLead Follow-Up Guide
Speed to lead, follow-up sequences, nurture, and automation that converts more leads.
Social mediaSocial Media Guide
What to post, how often, hooks, and turning followers into leads.
YouTubeYouTube Guide
Topics, titles, filming, and turning long videos into a week of content.
PodcastBusiness Podcast Guide
Formats, guests, recording, and the clip system that makes a show pay off.
ContentContent Strategy Guide
Pillars, a hook bank, a calendar, and the repurposing engine.
Free tools
What free tools go with these guides?
Marketing Growth Scorecard
Grade your attract, capture, convert, and foundations in five minutes.
True Cost Per Lead Calculator
Compare lead sources by cost per booked job and profit left.
Hook Generator
Scroll-stopping opening lines for videos and posts.
Free Website Audit
Speed, rankings, AI visibility, and your top fixes in 24 hours.
Questions
Guide questions
Are these guides really free?
Yes. Every guide is free to read with no email required. We publish the full playbook because owners who see how much goes into each piece often decide to hire help, and the ones who do it themselves are better for having a plan.
Which guide should I read first?
Start with The Local Business Marketing Playbook. It explains how every channel fits together and the order to build them. Then read the guide for the channel you want to improve first.
Who writes these guides?
Harrison Smith, founder of Evolution Media Group, who runs the same system in his own businesses and for clients across six local service industries.
Can I hire you to do what the guides describe?
Yes. Every guide links to the matching service, and all prices are published on our pricing page.
Not sure where to start?
Take the free Marketing Growth Scorecard. It scores each part of your system and tells you which guide to read first.