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Podcast and livestream production
Podcast and Livestream Production for Business Owners
Host one weekly show. We produce it, clip it, brand it, and publish it everywhere your buyers spend time. It is the same system behind a media network that grew from zero followers to millions of views.
Published pricing. No contracts, 60-day notice to cancel.
A podcast or livestream works for a local business when it is treated as a content engine, not a hobby. One weekly show can produce dozens of short clips, posts, and articles, keep you in front of your market every day, and build trust with clients and referral partners. Evolution Media Group produces and distributes the whole show for you.
The problem
Why do most business podcasts stop after a few episodes?
Starting a show is easy. Keeping it going, and getting anyone to watch, is where most owners give up.
All the work lands on the host
Booking guests, recording, editing, uploading, and promoting a show takes more hours than most owners have. Within a couple of months, episodes slip.
Long episodes nobody finds
A 45 minute episode posted once, in one place, reaches only the people who already follow you. New audiences find shows through short clips.
No format
Shows without recurring segments and a clear point of view all sound the same. Formats are what make people come back next week.
Audio only
Audio-only shows miss the platforms where local buyers actually spend time. Video turns one recording into content for every feed.
No link to the business
A show that never mentions what you do, or how to reach you, builds an audience that never becomes customers.
Judged too early
Shows compound. The first ten episodes are practice, and most owners quit right before the format clicks.
How it works
How does podcast and livestream production work, step by step?
This is the system we run every week for the Rounding Third Media Network, adapted for your business.
- Show strategyWe define who the show is for, what it promises, how long episodes run, and how it connects to your business. A real estate show might cover the local market every week. A contractor show might answer homeowner questions. A lender show might explain rates and programs in plain English.
- Format and segmentsRecurring segments give every episode a structure and give the audience something to look forward to. On Rounding Third, segments like "Say What?", a quote-guessing game, and "Technically Correct: Baseball Explained Badly", a four-clue trivia round, became audience favorites.
- Set and brandingWe design show graphics, segment slides, lower thirds, and thumbnails. For vertical livestreams, we lay out a 16:9 slide in the middle band with the hosts below, so the stream reads well on a phone.
- Record or go liveYou record in your office or go live on Facebook and YouTube. We give you a setup checklist and a run sheet for each episode so you never wonder what comes next.
- Edit and clipWe edit the full episode, then use transcript-based editing in Descript to find the strongest 30 to 60 second moments. A person reviews and chooses every clip, because automation suggests and people decide.
- Caption and packageClips get vertical framing, captions, and segment branding. Full episodes get titles, descriptions, chapters, and thumbnails.
- Distribute and reportClips go out through the week, full episodes go out weekly, and every piece points back to your offer. We report monthly on views, reach, engagement, and leads.
Content multiplier
How much content does one weekly show produce?
Slide to choose how many episodes you record each month. The counts below use our standard cut from each episode, which you can adjust with us.
Standard cut per episode: 1 full video episode, 8 short clips, 2 quote graphics, 1 blog article, and 1 email.
Grade your show
What does a well-run business show look like?
Use this list to grade a show you already have, or as the standard for the one we build.
- A one-sentence promise of who the show is for and what they get
- A consistent day and time every week
- Recurring segments the audience recognizes
- Recorded on video, not audio only
- Clean audio, with a microphone for every voice
- Branded graphics and thumbnails that look like one show
- Several short clips cut from every episode
- Distribution all week, not one post a week
- A clear mention of what you do and how to reach you
- Monthly review of which segments and clips perform
Proof
What can a weekly show turn into?
The Rounding Third Media Network began as a two-host baseball show with zero followers and no playbook.
Today it is a fan-first media network with multiple shows, recurring segments, and partner talent shows. Its weekly livestreams are clipped every day and published on Facebook and YouTube, deliberately only those two platforms, so every piece of effort goes where the audience is.
In the 12 months ending October 31, 2026, Rounding Third earned 61.2 million Facebook views and 4.4 million engagements, and grew to 46,700 followers. On YouTube it has published 4,494 videos and passed 2.54 million lifetime views. Read the full Rounding Third case study.
Rounding Third was co-founded by EMG founder Harrison Smith. EMG runs its production, distribution, and growth. Sources: Meta page insights for Facebook and vidIQ for YouTube.
Facebook views, last 12 months
Engagements, last 12 months
New followers, last 12 months
Facebook followers
Show ideas
What kind of show should a local business host?
The best business shows serve the same people you want as clients. A few formats that fit our industries:
The weekly market show
What sold, what is coming, what it means for buyers and sellers in your town. Add a "Price It Right" segment where viewers guess sale prices. Pairs well with real estate marketing.
The homeowner Q&A
Answer real homeowner questions live: costs, permits, timing, and what to watch out for. A "Fix or Replace?" segment works for almost any trade.
The plain-English money show
Rates, programs, coverage, and claims explained without jargon. Invite local agents and builders as guests to build your referral network on air.
The local leaders show
Interview other business owners in your market. Every guest shares the episode with their audience, and every interview builds a relationship.
Weekly cycle
What does a weekly production cycle look like?
A show only works if it runs like clockwork. This is the weekly rhythm we use, and the one your show will follow.
| Day | What happens | Who |
|---|---|---|
| Before the show | Run sheet with topics, segment content, and slides is ready and approved | EMG, with your input |
| Show day | You record or go live, following the run sheet | You and your guests |
| Day 1 after | Full episode edited, clip candidates marked from the transcript | EMG |
| Day 2 after | A person reviews and picks the clips, then captions and brands them | EMG |
| Day 3 after | Full episode published with title, description, chapters, and thumbnail | EMG |
| Rest of the week | Clips publish through the week, comments are answered, and leads are routed to follow-up | EMG and your automation |
| Monthly | Review of which segments and clips performed, and planning for next month | EMG and you |
The point of the cycle is that your only fixed commitment is showing up to host. Everything that usually kills a show in month two, from editing to scheduling to remembering to post, runs without you. If you know a busy stretch is coming, we help you batch record ahead so the show never goes dark.
Timeline
What should you expect in months 1, 3, and 6?
Month 1
Launch
Show strategy, format, segments, branding, and a setup checklist. The first episodes are recorded, edited, clipped, and distributed.
Month 3
Find the format
Twelve or more episodes and hundreds of clips live. Segment and clip data show what the audience wants more of, and we adjust.
Month 6
A media asset
A recognizable show, a growing audience, a library of clips, and guests and partners asking to be on it.
Audience growth depends on your market, format, and consistency. We report what moved and why every month.
Measuring success
How do you measure whether a show is working?
Downloads alone do not tell you much. We look at reach, attention, and business results together.
| Stage | Metric | What it tells us |
|---|---|---|
| Reach | Views and people reached across platforms | Whether clips are finding new audiences |
| Attention | Watch time and live viewers per episode | Whether the format holds people |
| Community | Comments, shares, and followers | Whether people care enough to come back |
| Relationships | Guests, partners, and referrals from the show | Whether the show builds your network |
| Business | Leads, calls, and clients who mention the show | Whether the show pays for itself |
Common mistakes
What podcast mistakes should business owners avoid?
Starting with equipment
Owners buy a studio before they have a format.
Fix: start with good microphones and a phone or webcam, and upgrade once the show is working.
Episodes with no structure
Rambling conversations lose viewers fast.
Fix: use a run sheet with an opener, two or three segments, and a closing call to action.
Posting the full episode only
Most people will never watch 45 minutes from someone they do not know yet.
Fix: lead with clips and let the best ones pull people into full episodes.
Being on every platform
Spreading thin means doing nothing well.
Fix: pick the two platforms where your buyers are and dominate them, the way Rounding Third focuses on Facebook and YouTube.
Never asking for anything
A show that never mentions your business is a hobby.
Fix: one natural mention per episode and a link in every description.
Inconsistent schedule
Missing weeks breaks the habit for both the audience and the algorithm.
Fix: batch record when you know a busy stretch is coming.
What you get
What is included in the Network package?
Podcast and livestream production is part of our Network package at $2,997 a month, month to month. It counts as one service toward bundle discounts.
| Deliverable | What we do | Volume |
|---|---|---|
| Show strategy and format | Audience, promise, segments, run sheet, and episode plan | Month 1, reviewed quarterly |
| Show branding | Graphics, segment slides, lower thirds, and thumbnail templates | Month 1 |
| Weekly show production | Editing, audio cleanup, captions, titles, descriptions, and chapters | 1 episode a week |
| Clip system | Transcript-based clipping with a person choosing every clip | Several clips from every episode |
| Multi-platform distribution | Clips through the week and weekly episodes on your chosen platforms | Every week |
| Everything in Authority | 2 long-form YouTube videos and 6 short videos a week, YouTube SEO, and social posting | Every week |
| Reporting | Reach, watch time, engagement, and leads | Monthly |
Presence
Show up every week on the channel that matters most to your buyers. Choose Social or YouTube.
Social lane: 5 posts a week, 4 of them short videos, on Facebook and Instagram
YouTube lane: 1 long-form YouTube video a week, plus 3 Shorts
- Captions and branded graphics
- Comment-to-DM lead automations on the Social lane
- Monthly report
Want both lanes? That is Authority.
Authority
Become the expert buyers find when they research: a YouTube channel plus a weekly social presence.
- 2 long-form YouTube videos a week
- 6 short videos a week for social and Shorts
- Titles, thumbnails, chapters, and YouTube SEO
- Comment-to-DM lead automations
- Monthly report
Network
Become the voice of your market with a weekly show, plus everything in Authority.
- Everything in Authority
- A weekly podcast or livestream show, produced end to end
- Clips cut from every episode
- Show branding and recurring segments
- Content Strategy build included
| What is included | Presence | Authority | Network |
|---|---|---|---|
| Monthly price | $997 | $1,797 | $2,997 |
| Channels | Social or YouTube, you pick one | Social and YouTube | Social, YouTube, and your own show |
| Long-form YouTube videos | 1 a week on the YouTube lane | 2 a week | 2 a week |
| Short videos | 4 a week on the Social lane, or 3 Shorts a week on the YouTube lane | 6 a week | 6 a week, plus clips from every episode |
| Posting to Facebook and Instagram | Social lane only | ✓ | ✓ |
| Titles, thumbnails, chapters, YouTube SEO | YouTube lane only | ✓ | ✓ |
| Comment-to-DM lead automations | Social lane only | ✓ | ✓ |
| Weekly podcast or livestream show | ✕ | ✕ | ✓ |
| Show branding and recurring segments | ✕ | ✕ | ✓ |
| Content Strategy build | $997 one time | $997 one time | Included |
| Monthly report | ✓ | ✓ | ✓ |
Starting from scratch? A one-time Content Strategy build is $997.
Options
Should you produce your show yourself, hire freelancers, or hire us?
| Do it yourself | Freelance editors | Evolution Media Group | |
|---|---|---|---|
| Show strategy and format | Trial and error | Not included | Included |
| Branding and graphics | Templates if any | Separate designer | Included |
| Episode editing | Hours every week | Included | Included |
| Clips chosen by a person | Rarely | Sometimes, extra cost | Included |
| Weekly clip distribution | Falls off quickly | Not included | Included |
| Strategy and reporting | None | None | Monthly |
| Your time | A second job | Managing several people | Host the show |
Who it is for
Who should invest in a podcast or livestream?
Owners who are the brand
Agents, lenders, and founders whose clients buy because of who they are.
Referral-driven businesses
A show is the easiest way to spend time with referral partners every week, on camera.
Creators and media brands
If you want to build a network like Rounding Third, with multiple shows and partner talent, we can run that too.
Pairs well with
What should a show be paired with?
Content distribution
The repurposing engine that turns every episode into posts, clips, articles, and emails.
Content strategy
A plan for topics, guests, segments, and lead magnets so the show builds your business.
AI automation
Comment keywords and instant replies turn viewers who raise their hand into conversations.
See every media service on the Media page.
Questions
Podcast and livestream questions
How much does podcast production cost?
Podcast and livestream production is part of our Network package at $2,997 a month. It includes a weekly show produced end to end, clips from every episode, and everything in Authority: 2 long-form YouTube videos and 6 short videos a week. It is month to month.
Should my show be a podcast or a livestream?
It depends on your audience and comfort. Livestreams build community and real-time engagement. Recorded shows give you more control. Many shows do both: they stream live and publish the edited episode after.
Do I need a studio?
No. A quiet room, a microphone for each person, a camera or good webcam, and decent light are enough to start. We send a setup checklist and help you upgrade when it makes sense.
How long should episodes be?
Long enough to deliver the promise and no longer. Many business shows land between 20 and 45 minutes. Clips do most of the reach work, so episode length matters less than structure.
Do I need guests?
No, but guests help. Referral partners, clients, and local business owners make great guests, and each one shares the episode with their own audience.
Which platforms should my show be on?
Pick the two where your buyers spend the most time and do them well. For most local businesses that means Facebook and YouTube, the same two Rounding Third focuses on.
How much of my time does a weekly show take?
About an hour or two a week to record or go live, plus a few minutes to approve the plan. We handle editing, clips, graphics, publishing, and reporting.
Who owns the show?
You do. The show, the channels, the episodes, and every file are yours, whether or not you keep working with us.
Can you repurpose episodes I already recorded?
Yes. If you have a back catalog, we review it, pull the strongest moments into clips, and refresh titles and descriptions. Old episodes often supply weeks of short-form content while the new format launches.
Can you run a network with multiple shows?
Yes. That is exactly what we do for the Rounding Third Media Network, including partner talent shows. Ask us on a strategy call.
Host the show. We will handle the rest.
Book a free strategy call and we will sketch your show format, segments, and first month of episodes.