MediaGroup
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- Media OverviewStrategy, production, distribution
- Social MediaWeekly posts and clips
- YouTubeChannel strategy and production
- Podcast and LivestreamShows produced end to end
- Video ProductionFilming direction and editing
- Content DistributionOne recording, every platform
- Content StrategyPillars, hooks, and calendars
- Rounding Third Case StudyZero to 46.7K followers
- Pricing
- Results
- About
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Real Estate AgentsContractorsHome ServicesMortgage LendersProperty ManagersInsurance AgentsOther Local BusinessesHome / Media
Media for local businesses
Social Media, YouTube, and Podcast Production for Local Businesses
EMG is a marketing and media company. We plan your content, produce it, cut it into clips, and put it in front of local buyers every day, so people trust you before they ever pick up the phone. You film once a month. We handle everything after that.
Published pricing. No contracts, 60-day notice to cancel.
A media company plans, films, edits, and distributes content so a local business shows up in front of buyers every day. A good media system turns one filming session into weeks of short clips, long videos, posts, and blog content, then routes comments and messages into lead follow-up. The owner films. The media team does the rest.
Why media
Why does media matter for a local service business?
Because buyers decide who they trust before they decide who to call. Search gets you found. Media gets you chosen.
People hire who they feel they know
A homeowner who has watched you explain a roof repair three times already trusts you more than the contractor they found five minutes ago. Video does the selling before the estimate.
Your buyers are already scrolling
The people who will need you next spring are on Facebook, Instagram, and YouTube tonight. Showing up there weekly keeps your name top of mind until the moment they need you.
Content keeps working after you post it
A good video answers the same question for hundreds of buyers without you on the phone. It also feeds your website, your Google profile, and your follow-up emails.
The businesses that win locally are rarely the ones with the biggest ad budget. They are the ones buyers recognize. A real estate agent who posts a neighborhood walkthrough every week becomes the local expert. A lender who answers first-time buyer questions on video becomes the lender agents send clients to. A contractor who shows the work, start to finish, wins the job before the bid is opened.
The media system
What does a complete media system include?
Four parts, run together. Most businesses only have one or two of them, which is why their content never builds momentum.
Know what to make and why
Content pillars, a bank of proven hooks, a 90-day calendar, and a plan for turning viewers into leads with comment keywords and lead magnets. See content strategy.
Film once, get a month of content
Filming prompts, batch sessions, editing, captions, and branded graphics. Long-form for YouTube, weekly shows through podcast and livestream production, and short clips through video production and editing.
Put every piece everywhere it fits
One recording becomes shorts, reels, posts, a blog, Google profile updates, and an email. See content distribution.
Turn attention into conversations
Weekly posting through social media management, plus comment-to-DM automations and monthly reporting on what actually brings in leads.
Our best case study
How did a baseball show with zero followers reach 61 million views in a year?
Rounding Third started with no audience and no playbook. Two hosts built the shows, the segments, the clip system, and the distribution by doing it. Today it is a full media network, and it runs on the same system we build for clients.
It is deliberate about where it shows up: Facebook and YouTube only, with livestreamed shows, recurring segments the audience asks for, and a clip system that publishes every day. Partner talent shows run on stand-alone revenue split deals, and the Facebook page is monetized.
Rounding Third was co-founded by EMG founder Harrison Smith. EMG runs its production, distribution, and growth. Facebook figures from Meta page insights, November 1, 2025 to October 31, 2026. YouTube figures via vidIQ.
Facebook views, last 12 months
Engagements, last 12 months
Facebook followers
YouTube videos
The engine
How does one filming session become a month of content?
The same process runs a media network and a local business account. Only the topics change.
- We send the planA short list of topics and filming prompts, built from the questions your buyers ask and the hooks that are working right now.
- You film for about an hourAt your office, a job site, or on a call. Talking head answers, a walkthrough, or a short show. No studio needed.
- We find the momentsTranscript-based editing pulls the strongest 30 to 60 second moments. A person, not an algorithm, picks the clips worth posting.
- We cut, caption, and brandVertical clips with captions, long-form edits with chapters, thumbnails, and graphics in your brand.
- We publish everywhere it fitsShort videos and reels every week, long-form on YouTube, posts, a blog version, Google profile updates, and an email.
- We turn viewers into leadsComment keywords trigger a DM with a guide or checklist, and every lead lands in your follow-up system.
A typical session can produce two long-form videos. Each long video becomes about 10 short clips, 3 graphics, 1 blog post, 2 Google profile posts, and 1 email. Your package sets the exact numbers.
Filming day
What does a filming session look like?
About an hour, once a month, wherever you work. Most owners are surprised how easy it is once the plan is done for them.
A few days before the session we send a short list of topics with a one-line prompt for each. You do not memorize scripts. You answer questions the way you would on the phone with a customer, because that is what sounds real on camera.
On the day, we join by video call or you film on your own with the setup guide. We keep each answer short, ask a follow-up when an answer has a great moment in it, and capture a few walkaround shots for b-roll. Then you go back to work, and we take it from there.
- 10 minutes of setup: light, sound, framing
- 30 to 40 minutes answering 8 to 12 prompts
- 10 minutes of walkaround and b-roll footage
- Your phone and a simple microphone are enough
- Edited content back for approval within the week
Filming ideas
What should a local business owner actually film?
The best content answers the questions you already answer on the phone. Here is where we usually start.
Show the work
- Before, during, and after on one job
- What a fair price looks like and why
- The three questions to ask any contractor
- Mistakes homeowners make before calling
Answer the urgent questions
- Is this an emergency or can it wait?
- Repair or replace, and how to decide
- Seasonal maintenance in 60 seconds
- What the technician checks on every visit
Become the local expert
- Neighborhood walkthroughs
- What this house would sell for, and why
- Market updates in plain English
- First-time buyer questions answered
Make the numbers simple
- How much house can I afford?
- Loan types explained in one minute
- What to avoid before closing
- Videos agents can send their buyers
Speak to owners
- What a property manager actually does
- Rent pricing in your market
- How we handle a 2am maintenance call
- Self-managing versus hiring a manager
Explain coverage clearly
- What your policy actually covers
- Why rates went up, and what helps
- Bundling explained
- What to do right after a claim
Timeline
What happens in the first 90 days?
Days 1 to 14
Strategy and first shoot
Pillars, hook bank, brand templates, platform plan, and your first filming session. First clips go live by the end of week two.
Days 15 to 60
Weekly publishing
Videos and posts go out every week. We watch which hooks hold attention and which topics get comments, then film more of what works.
Days 61 to 90
Lead capture
Comment keywords, lead magnets, and DM automations turn viewers into conversations that land in your follow-up system.
Every month we review what got watched, what got comments, and what turned into messages, then adjust the next filming plan. Media compounds. Engagement usually grows over the first 60 to 90 days, and inbound leads follow as your audience sees you consistently. That is why media works best alongside search and ads, which bring in leads while the audience builds.
Common mistakes
Why does most local business content fail?
| Mistake | What it costs | The fix |
|---|---|---|
| Posting only when there is time | The algorithm and your audience forget you between posts | Batch film once a month so posting never depends on your week |
| Sharing finished photos with no story | Content looks like everyone else in your trade | Show the process, explain the decision, put your face on it |
| Weak first three seconds | People scroll past before the point arrives | Open with the hook: the question, the mistake, or the number |
| Being on every platform at once | Thin effort everywhere, momentum nowhere | Pick the two platforms where your buyers are, and win there first |
| No path from viewer to lead | Views that never turn into calls | Comment keywords, lead magnets, and a link to book in every caption |
| Judging by likes | Chasing reach that does not pay | Track messages, leads, and booked calls by source each month |
Media pricing
How much does social media and video production cost?
Three monthly media packages, named for what they do for you, and a one-time strategy build. Month to month. Each media package counts as one service toward your bundle discount: 10 percent for two services, 15 for three, 20 for four or more.
Presence
Show up every week on the channel that matters most to your buyers. Choose Social or YouTube.
Social lane: 5 posts a week, 4 of them short videos, on Facebook and Instagram
YouTube lane: 1 long-form YouTube video a week, plus 3 Shorts
- Captions and branded graphics
- Comment-to-DM lead automations on the Social lane
- Monthly report
Want both lanes? That is Authority.
Authority
Become the expert buyers find when they research: a YouTube channel plus a weekly social presence.
- 2 long-form YouTube videos a week
- 6 short videos a week for social and Shorts
- Titles, thumbnails, chapters, and YouTube SEO
- Comment-to-DM lead automations
- Monthly report
Network
Become the voice of your market with a weekly show, plus everything in Authority.
- Everything in Authority
- A weekly podcast or livestream show, produced end to end
- Clips cut from every episode
- Show branding and recurring segments
- Content Strategy build included
Content Strategy build, $997
Content pillars, a hook bank, a 90-day calendar, and a lead magnet and comment keyword plan. Included free with Network.
| What is included | Presence | Authority | Network |
|---|---|---|---|
| Monthly price | $997 | $1,797 | $2,997 |
| Channels | Social or YouTube, you pick one | Social and YouTube | Social, YouTube, and your own show |
| Long-form YouTube videos | 1 a week on the YouTube lane | 2 a week | 2 a week |
| Short videos | 4 a week on the Social lane, or 3 Shorts a week on the YouTube lane | 6 a week | 6 a week, plus clips from every episode |
| Posting to Facebook and Instagram | Social lane only | ✓ | ✓ |
| Titles, thumbnails, chapters, YouTube SEO | YouTube lane only | ✓ | ✓ |
| Comment-to-DM lead automations | Social lane only | ✓ | ✓ |
| Weekly podcast or livestream show | ✕ | ✕ | ✓ |
| Show branding and recurring segments | ✕ | ✕ | ✓ |
| Content Strategy build | $997 one time | $997 one time | Included |
| Monthly report | ✓ | ✓ | ✓ |
Choosing a package
Which media package is right for you?
Choose Presence if
You want to show up every week on one channel. Pick the Social lane if your buyers scroll Facebook and Instagram, or the YouTube lane if they search for answers before they call.
Choose Authority if
Your buyers research before they call, like homeowners comparing contractors or buyers choosing an agent. Long videos answer their questions and rank on YouTube and Google for years, while short videos keep you in their feed.
Choose Network if
You want to be the voice of your market with your own weekly show, the way Rounding Third became a destination for its audience. Best for owners who enjoy being on camera.
Social media management alone typically runs $500 to $2,000 a month for small businesses, usually without video production. Source: eClincher, social media management pricing 2026.
Who it is for
Who gets the most from a media package?
Owner-led local businesses
Contractors, home service companies, and practices where buyers hire the person. Your face and your voice are the brand.
Agents, lenders, and advisors
Relationship businesses where trust decides everything. Our new-market agent went from $0 to $242K GCI in 18 months on a content system.
Businesses ready to lead their market
Companies already found on Google that want to be the name people recognize. Our home services startup reached $250K a month in 4 months without paid ads.
Building a show, a channel, or a network?
We work with podcasters, creators, and media startups too, using what we learned building Rounding Third.
Questions
Media and video production questions
Do I have to be on camera?
On-camera content builds trust fastest for local businesses, because buyers hire people. If you are not comfortable yet, job site footage with voiceover, team members, or customer stories work too. We help you find a format you will actually keep filming.
How much of my time does this take?
Plan on one filming session a month, usually about an hour, plus a few minutes to approve the content plan. Network adds a weekly show, which takes about an hour a week.
Do I need a studio or special equipment?
No. A modern phone, decent light, and a simple microphone are enough to start. We send a short setup guide before your first session.
Which platforms do you post on?
Usually Facebook, Instagram, and YouTube, because that is where local buyers spend time. We pick platforms based on your audience and would rather win on two than spread thin on five.
How long until media brings in leads?
Engagement usually grows in the first 60 to 90 days. Leads follow as your audience sees you consistently and as comment keywords and lead magnets go live.
How much does social media and video production cost?
Presence is $997 a month for one lane, Social or YouTube. Authority is $1,797 a month for both. Network is $2,997 a month and adds your own weekly show. A one-time Content Strategy build is $997. All packages are month to month.
Can I combine media with SEO or ads?
Yes, and it works better that way. A media package counts as one service toward the bundle discount: 10 percent off for two services, 15 for three, and 20 for four or more.
What is Rounding Third and why do you use it as proof?
Rounding Third is a baseball media network that started with zero followers. It was co-founded by EMG founder Harrison Smith, and EMG runs its production, distribution, and growth. It is the clearest proof that the system works, because we run it every day.
Film once a month. Show up every day.
Book a free strategy call and we will map your first month of content: what to film, where to post it, and how it turns into leads.