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Real Estate AgentsContractorsHome ServicesMortgage LendersProperty ManagersInsurance AgentsOther Local BusinessesHome / Free Tools / Google Profile AI Check
Free 5-minute check
Is Google's AI Getting Your Business Wrong? Run the 5-Minute Check
Google's AI summaries pull from your Business Profile, your website, and your reviews. If a detail is wrong, the AI repeats it to buyers. Open your profile in another tab and work through these five checks.
Google shows AI Overviews on most local searches. In a Whitespark study of 540 local business searches, 68% showed one. Those summaries draw on your Google Business Profile, website, and reviews, and Google can edit profiles based on public suggestions. Checking your services, category, description, reviews, and website match keeps AI tools describing and recommending your business accurately.
Mark each check as it passes or needs a fix. Your fixes appear as you go.
Source: Whitespark, "The Prevalence of AI Overviews in Local Search," study of 540 local business searches across three U.S. cities and six industries.
Two bonus checks
What else should you check?
Review Google's edits
When Google changes your profile, it flags the change for you to review in your Business Profile. Open any pending updates and accept or reject each one. Left unreviewed, these edits can quietly change how your business is described.
Ask the AI directly
Ask ChatGPT, Gemini, and Google: "What does [your business name] do, and where?" Compare each answer to reality. Anything wrong usually traces back to one of the five checks above.
Free download
Get the printable GBP AI-Accuracy Check
The two-page checklist with where to look, what passes, and how to fix each item, plus the bonus checks, a scoring guide, and a routine to keep your profile accurate.
- Hand it to whoever manages your profile
- Run it again every quarter
- Includes the fix for every failed check
You will also get Your Next Marketing Move, our free weekly tip. Unsubscribe anytime.
Questions
Google profile AI check questions
Can Google change my Business Profile without me?
Yes. Google can update profile details based on public suggestions and information it finds online, and it flags those changes for the owner to review. That is why checking your profile regularly matters.
How does Google's AI decide what to say about my business?
It draws on your Business Profile, your website, your reviews, and other sources across the web. When those sources agree, AI tools are more confident describing and recommending you. When they conflict, they may skip you or get details wrong.
How often should I run this check?
Every quarter, and any time you add a service, change hours, or move.
Can you fix my profile for me?
Yes. Our Google Business Profile management is $497 a month and includes full optimization, 4 posts a month, weekly photo updates, and review replies. See the full Google Business Profile guide to do it yourself.
Want it done for you?
Book a free 30-minute call. We will review your profile against your top competitors and show you what to fix first.