Free Playbook

The Google Profile Playbook

The 5-minute check and the exact rules we use to turn a Google Business Profile into a lead machine. Four pages, printable, and free.

A 7-point check you can finish in five minutes
The category, service, and description rules we use on every profile
A weekly photo, post, and review routine
A setup checklist and the six mistakes to avoid

Prefer to read it online? Read the full guide.

What Is Inside

Four Pages. Everything You Need to Fix Your Profile.

Most profiles never deliver leads because the foundation is wrong. This playbook gives you the check, the rules, and the routine in one place.

Page 1

The 5-Minute Check

Seven checks with a clear pass standard for each, so you know exactly what is costing you leads.

Page 2

The Foundation

How to choose categories, list services, and write descriptions that match what customers search.

Page 3

The Weekly Rhythm

What to photograph, how to post, and how to get a steady flow of reviews and reply to them.

Page 4

Setup and Scoreboard

A completion checklist, the six mistakes we see most, and how to know your profile is working.

A Taste of the Check

Here Is Check Number One

Check 1 of 7

Is your primary category specific?

Your primary category should be the one service you most want leads for.

“Roofing contractor” passes.
“General contractor” does not, unless that is all you do.
A broad category is vague, and vague categories match fewer of the searches you want.

It is the first thing we check on every profile. The playbook gives you the other six.

Who It Is For

Written for Local Service Businesses

Real estate agents Contractors Home service companies Mortgage lenders Property managers Insurance agents

These are the same rules we use when we build and manage Google profiles for local service businesses. Nothing in here is theory. If you apply it this week, you will see the difference. Harrison Smith, Evolution Media Group