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Real Estate AgentsContractorsHome ServicesMortgage LendersProperty ManagersInsurance AgentsOther Local BusinessesHome / Real Estate Agents / Lofty CRM
Lofty partner pricing
Lofty CRM for Real Estate Agents, Set Up for You for $249 a Month
Lofty is one of the most complete platforms an agent can run a business on: website, CRM, follow-up, and lead management in one place. Through our enterprise partner account, you get Lofty for $249 a month, and we build your website, import your leads, and train you to use it.
Lofty, formerly called Chime, is an all-in-one real estate platform that combines an IDX property search website, a CRM, automated follow-up, lead routing, and marketing tools. Evolution Media Group offers Lofty to agents through its enterprise account for $249 a month, including website setup, lead import, and training.
The platform
What does Lofty do for a real estate agent?
Most agents run their business across five or six tools that do not talk to each other. Lofty puts the core of it in one system.
An IDX website in your name
Buyers search listings on your site instead of a portal, and every saved home and search becomes a lead in your CRM.
Every lead in one pipeline
Contacts, notes, tasks, and deal stages in one place, so nobody falls through the cracks between showings.
Automated follow-up plans
Texts and emails go out on a schedule you set, so leads hear from you while you are with clients.
Know when a lead is active
See when past leads come back to your site, save a home, or open an email, so you call at the right moment.
Lead routing for teams
Route new leads to the right agent automatically and see who is following up and who is not.
Run it from your phone
Call, text, and update leads from the mobile app between appointments.
What is included
What do you get with Lofty through EMG?
The software is only half of it. Most agents who buy a CRM never finish setting it up. We do the setup with you, so it works from the first week.
"I run my own real estate business on Lofty. We set yours up the same way, so it is working on day one instead of sitting half-finished."
Harrison Smith, founder of Evolution Media Group
- Lofty through our enterprise partner account
- Your IDX website set up with your branding, areas, and contact details
- Your existing leads imported from spreadsheets, portals, or your old CRM
- Pipeline stages, tags, and lead sources set up for how you work
- Follow-up plans for new leads and long-term nurture turned on
- Hands-on training until you are comfortable running it
Cost
How much does Lofty cost through EMG compared with going direct?
Lofty does not publish its prices, but independent reviews list its entry plan well above our partner price.
| Lofty direct (reported) | Lofty through EMG | |
|---|---|---|
| Monthly price | From $449 a month for the Core plan | $249 a month |
| One-time fee | $500 reported for the Core plan | Website setup, lead import, and training included |
| Setup | Done by you | Done with you by our team |
| Training | Help center and support | Hands-on training from an agent who uses it |
Lofty direct pricing as reported by The Close, Lofty CRM Review, June 17, 2026. Lofty does not publish standard prices, so confirm current pricing with Lofty.
Already on Lofty?
Can EMG help if you already use Lofty?
Yes. Many agents pay for Lofty and use a fraction of it. Hire us for the piece you need, priced as a flat project after a short call.
Website setup or rebuild
Branding, neighborhood pages, and lead capture set up so your Lofty site actually brings in leads.
CRM setup and cleanup
Import and clean up your database, set up stages, tags, and lead sources, and remove the clutter.
Training for you or your team
Hands-on sessions on the daily routine: working new leads, follow-up plans, and the mobile app.
Get more out of the system
We review how you use Lofty today and turn on the features and follow-up plans you are not using yet.
How it works
How do you get started with Lofty through EMG?
- Book a callWe talk through your business, your current tools, and where your leads come from.
- We open your accountYour Lofty account is set up under our enterprise partner plan at $249 a month.
- We build it with youWebsite, lead import, pipeline, and follow-up plans, set up around how you work.
- We train you and launchHands-on training on the daily routine, then you are live with every lead in one place.
The bigger picture
How does Lofty fit with the rest of your marketing?
Lofty is the engine. It holds your leads, follows up, and tells you who to call. What it does not do on its own is bring buyers and sellers to you. That is the other half of what we do for agents: Google Business Profile, local SEO and AEO, social media, and YouTube that send people to your Lofty website instead of a portal.
Together they replace renting leads from portals with a system you own. See how it works for agents on our real estate agent marketing page, or how owning your leads compares with Zillow.
Questions
Lofty questions
What is Lofty CRM?
Lofty is an all-in-one real estate platform with an IDX property search website, a CRM, automated follow-up, lead routing, and marketing tools. It was formerly called Chime.
Is Lofty the same as Chime?
Yes. Chime rebranded as Lofty. If you have used Chime before, Lofty is the same platform under a new name, with features added since.
How much does Lofty cost through EMG?
$249 a month through our enterprise partner account, with website setup, lead import, and training included. Independent reviews list Lofty's entry plan direct at $449 a month plus a one-time fee.
Why is Lofty cheaper through EMG?
We have an enterprise account with Lofty, which lets us offer agents the platform at a lower monthly price than buying a plan on their own.
Can I bring my existing leads into Lofty?
Yes. We import leads from spreadsheets, portals, and most other CRMs, and set up tags and sources so you can see where each lead came from.
I already have Lofty. Can you still help?
Yes. We can set up or rebuild your website, set up and clean up your CRM, train you or your team, or review your account and turn on what you are not using. Each is a flat project, quoted after a short call.
Is EMG affiliated with Lofty?
Evolution Media Group is an independent marketing and media company that offers Lofty to agents through its enterprise account. Lofty is a trademark of its owner.
Ready to run your business on one system?
Book a free 30-minute call. We will look at your current tools and leads, and show you what your Lofty setup would look like.