Free Tool

What Is Your Zillow Lead
Actually Costing You?

Plug in your real numbers. See your true cost per lead, per appointment, and per closing, not the sticker price.

Monthly Zillow / Portal Spend ($)

What you actually pay per month

Leads Received Per Month

Total leads, before any filtering

Appointments Booked Per Month

Leads that turn into a real showing or meeting

Deals Closed Per Month

Average across a few months if it varies

Average Commission Per Deal ($)

Your take-home per closing

Agents This Lead Is Typically Shared With

0 if your leads are exclusive to you

Cost Per Lead

Cost Per Appointment

Cost Per Closing

Return On Every Dollar Spent

Why This Matters

This Number Doesn't Go Down On Its Own

Whatever your cost per closing is right now, it stays roughly the same next year, and the year after that, unless the market gets more competitive and pushes it higher. An owned content system works the opposite way. It costs more per lead early on and less every month after, because the content you publish keeps working long after you stop paying for it.

"A newer agent with zero connections in a new market generated $242,000 in GCI over 18 months, hit 100 organic leads a month at her peak, and spent zero dollars on paid ads to do it." New Market Agent Case Study · Evolution Media Group