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Updated November 13, 2026
How to Claim Your Business on ChatGPT
On November 10, 2026, OpenAI opened Business Hub, a free way to claim your business profile inside ChatGPT. Here is who can claim, the exact steps, what you need before you start, and the part most guides skip: claiming does not get you recommended.
Sign in to ChatGPT with a company-owned account, open Business Hub, search for your business, and select Get started. Verify ownership with your business phone, business email, a DNS record on your website, or Shopify. The owner or an authorized representative then passes an ID check, and OpenAI reviews the claim before it goes live. It is free. Claiming lets you correct your information, but OpenAI says it does not improve where you show up.
What changed
What do you get when you claim your business on ChatGPT?
Until this week, there was no way to manage how ChatGPT described your business. Business Hub is in beta, and this is what it includes today.
Correct information
Edit your website, description, category, logo, cover photo, and policies. OpenAI reviews each change before it shows in answers.
A verified badge
A blue check appears once the person managing the profile passes the identity check.
Insights
Mentions, profile views, website clicks, and the topics people asked about. You see topics, not the actual prompts.
A business agent
A chat assistant that answers questions for you inside ChatGPT. Only eligible U.S. ecommerce and online service businesses can apply for now.
Eligibility
Who can claim a business on ChatGPT?
It depends on what kind of business you run. Local businesses have the tightest rules.
| Type of business | Can it claim? | What to know |
|---|---|---|
| Online business with a website | Yes | Can claim wherever ChatGPT is available, and may be able to add a new profile if none exists. |
| Local store or restaurant in the U.S. | Yes, if a listing exists | Can only claim a listing ChatGPT already shows. Adding a new local listing is not available yet. |
| Contractor or home service business with no storefront | Not clearly addressed yet | OpenAI has not spelled out service-area businesses. Search Business Hub and see which options it gives you. |
| Business with several locations | Yes, one at a time | Each location is claimed separately. Central management is not available yet. |
| Local business outside the U.S. | Not yet | Local claiming is U.S. only at launch. |
Sources: OpenAI Help Center and launch announcement, with launch coverage from VentureBeat and others. Business Hub is in beta and details may change. Checked November 13, 2026.
Step by step
What are the steps to claim your business in ChatGPT?
Plan on about 15 minutes of work, then a review that can take days. OpenAI does not publish a review time.
- Sign in with a company accountThe profile attaches to whichever ChatGPT account you use. Do not claim it on a personal account you might lose access to.
- Open Business HubGo to chatgpt.com/business-hub or find Business Hub in the sidebar.
- Find your businessSearch by name and select Get started on the right listing.
- Verify ownershipChoose business phone, business email, a DNS TXT record, or Shopify. ChatGPT only shows the methods that fit your business.
- Pass the ID checkThe owner or an authorized representative uploads a government ID through Persona, OpenAI's verification partner.
- Wait for reviewOpenAI emails a decision or asks for more information. The ID check is reviewed separately.
- Finish the profileSet your category, fix your details, add your logo and cover photo, and invite teammates. Edits are reviewed before they appear.
Before you start
What do you need before you claim?
Most claims that stall get stuck on one of these. Have them ready and it goes quickly.
- A ChatGPT account the business owns, tied to a company email, not an employee's personal login
- An email address on your own domain. A Gmail or Yahoo address will not prove you own the business
- Access to your domain's DNS settings, or the person who has it, if you use the DNS method
- A government ID for the owner or an authorized representative
- Your name, address, and phone number exactly as they appear on your Google Business Profile. Matching details everywhere is what makes AI tools trust you
The part most guides skip
Does claiming your business get you recommended by ChatGPT?
No. OpenAI says ChatGPT keeps making its own recommendations, and claiming a profile does not guarantee better placement. Claiming fixes what ChatGPT says about you. It does not decide whether ChatGPT names you when someone asks for the best roofer in town.
Recommendations still come from how well your business is described and confirmed across the web: your Google and Bing profiles, reviews on several sites, directories, and clear answers on your own website. That is the same foundation Google's AI Overviews use.
So claim your profile. It takes 15 minutes and costs nothing. Then spend your real effort where recommendations come from. Our post on how to get your business mentioned by ChatGPT walks through it.
Not listed?
What if your business is not in ChatGPT?
If you are a local business in the U.S., you cannot add a listing yet. You can make sure there is plenty for ChatGPT to find when it looks.
Fix your listings
Complete your Google Business Profile, Bing Places, and Apple Business Connect with identical details. There is evidence ChatGPT draws on Bing data for some local answers, so do not skip it.
Answer questions on your site
One page per service and town, each opening with a plain answer to the question a buyer would ask. AI tools quote pages that answer directly. That is the heart of local SEO and AEO.
Check back monthly
Search for your business in Business Hub once a month. Listings get added as ChatGPT learns about more businesses.
Want to see what Google's AI already says about you? The free Google Profile AI Check takes five minutes.
Questions
Claiming your business on ChatGPT: common questions
Is it free to claim your business on ChatGPT?
Yes. Claiming and managing a profile in Business Hub is free at launch, and you do not need an ads account or an enterprise plan. OpenAI has not ruled out charging for some features later.
When did ChatGPT start letting businesses claim profiles?
OpenAI launched Businesses in ChatGPT in beta on November 10, 2026, through a new tool called Business Hub.
How long does ChatGPT business verification take?
The steps take about 15 minutes. OpenAI then reviews the claim and the ID check separately, and it does not publish a review time. Expect anywhere from a few hours to several days. DNS verification can add time while the record updates.
Can a contractor without a storefront claim a ChatGPT profile?
OpenAI has not addressed service-area businesses directly. Local stores and restaurants in the U.S. can claim existing listings, and online businesses can add new ones. Search for your business in Business Hub to see which options it offers you.
Will claiming my profile make ChatGPT recommend my business?
No. OpenAI says claiming does not guarantee better placement. It lets you correct your information and see insights. Recommendations depend on your listings, reviews, outside mentions, and the answers on your website.
Should my marketing agency claim my ChatGPT profile for me?
Have it claimed on an account your business owns. The profile attaches to the ChatGPT account that claims it, so if an agency or employee uses their own account, you could lose access when they leave. You can invite teammates after you claim.
Do I still need a Google Business Profile?
Yes. Your Google profile is still the biggest source of calls for most local businesses, and AI tools check it to confirm your details. Keep both accurate and matching.
Want ChatGPT and Google to get your business right?
Book a free 30-minute strategy call. We will look at what Google, ChatGPT, and the other AI tools say about you today, what is missing, and what to fix first.
Information about Business Hub comes from OpenAI's help center, its launch announcement, and press coverage as of November 13, 2026. The feature is in beta and details may change, so confirm current terms with OpenAI. ChatGPT is a trademark of OpenAI. Evolution Media Group is not affiliated with or endorsed by OpenAI.